Li Bingjie: Now is the best time to build LED world brand on both sides of the strait

[High-tech LED News] Taiwan's LED chip leader Jingyuan Optoelectronics Chairman Li Bingjie recently called in Taiwan, the government wants to develop the LED industry, should promote cross-strait industrial cooperation as soon as possible, establish a Chinese brand flagship company, in order to grasp the business opportunities of LED lighting in 2013 If you miss the opportunity, Taiwan's LED industry will be difficult to get rid of the fate of foundry.

Li Bingjie said that because LED TV demand is not as expected, the LED chips required by the brand industry will be bought in June, which makes the upstream industry's orders in July and August bleak. Therefore, the number of Q2 shipments this year is very large, and Q3 is very poor. Currently, the Q4 industry is still conservative.

At present, the industry has placed the LED industry in the hope of LED lighting. Li Bingjie pointed out that the current price of an LED bulb replacing a 60-watt incandescent lamp is $34.99. The US is expected to reach $11.99 at the end of next year, and the price of a brand-name energy-saving lamp is now $5.99.

However, Li Bingjie stressed that by 2013, the goal of LED bulbs can reach 8.99 US dollars, very close to the price of energy-saving lamps, which will be the time for LED light bulbs to cross with traditional energy-saving bulbs. Therefore, now is the best time to establish LED lighting brands, especially in 2012 and 2013, otherwise Taiwan will enter the foundry mode in LED lighting.

As for how to master this crucial moment in Taiwan? Li Bingjie said that many light bulb production plants in Taiwan still have no automation equipment and have already fallen behind the mainland. In 2011, 70% of the bulbs sold by Philips were produced on the mainland and joint ventures with local operators. Therefore, Li Bingjie believes that the Taiwan authorities should subsidize the people to buy LED bulbs, push the market forward, and help Taiwan to take the lead in LED lighting.

In addition, Li Bingjie said that in the future, Taiwan still needs to rely on the Chinese mainland market. The two sides will cooperate with each other. If Taiwan wants to establish a brand, it can cooperate with the two sides to establish a Chinese brand and promote the development of Taiwan's LED industry chain. Taiwan's advantage is only about LED lighting modules, and it is two years ahead of the land.

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