Appliance technology as a whole develops into green intelligence

According to the “12th Five-Year Plan for Development of the Chinese Household Appliance Industry”, intelligence will be an important technology development direction for the household appliance industry during the 12th Five-Year Plan period. At the same time, in recent years, the state has been promoting the green transformation of home appliances in technology research and development, manufacturing, and marketing from the policy level. From 2009, “energy-saving products benefit people projects to the launch of home appliances trade-in policy, companies are Energy-saving technology innovation and sales of energy-saving products have achieved remarkable results. It can be said that green intelligence will still be an important direction for the future development of the home appliance industry.

The lack of intelligent continuous fermentation standards, high prices, and insufficient demand are the three major factors that hinder the development of smart appliances.

Since the end of 2011, the domestic appliance “smart continued to ferment. At the end of August, the joint innovation center jointly established by Haier and Honeywell was established. Both parties will carry out a number of technical cooperation for household appliances and intelligent control; the United States will increase the number of The intelligent function is integrated into the product's strength. Some of the inverter air conditioner products have a power charge inquiry function. At the same time, a flexible cooling and moisturizing technology is used to intelligently maintain the minimum dehumidification capacity. Meiling has introduced a second generation smart refrigerator, which not only has music, video playback and other entertainment. The function also adds a functional design that is easy for the user to experience.In addition, Gree, Oaks, Galanz, and the boss also showed their smart products. Zhang Yanbin, Dean of the Ovid Consulting and Research Institute, told the “China Electronics News” reporter that smart appliances are being From the previous stay in the concept, began to solidly move toward practical application.

Peng Yi, assistant general manager and director of market research at Zhongkang, believes that with the encouragement of related national policies, the promotion of triple-play and IoT technologies, refrigerators, air conditioners, microwave ovens, and other home appliances have entered the era of intelligence. Ren Xuwei, Dean of the China Household Electrical Appliances Research Institute, told reporters that the next 10 years will be a crucial period for the development of smart home appliances: all electrical appliances will be interconnected, and users will control their home appliances through their mobile phones, such as seeing what foods are in the refrigerator, and even Through thinking, control the amount of rice and water in the rice cooker. Although the establishment of such an intelligent network platform will require a certain amount of time and a lot of capital investment, but in 2012, all intelligent appliances will be further away from us.

However, at present, there are still several bottlenecks in the development of smart home appliances in China. First, the standard is missing. Since there is no unified and standardized standard, smart home appliances can now only be partially interconnected. For example, the company in the United States has a "smart home display area, its various types of smart white appliances can be inserted into the interface of smart appliances to achieve the interconnection between home appliances, but this is only to achieve the standardization of the United States' own product interface, and Other brands cannot communicate with each other, and secondly, prices are high.The main growth points of China’s home appliance market in the future are in the third and fourth-tier markets, but these markets still belong to the universal market and are limited by spending power and are sensitive to price. , Consumer demand is small.At present, domestic consumers' acceptance of smart appliances is not high, even if some consumer groups are not enough to support a relatively large market for smart appliances.

Urgently Needed to Upgrade Energy Efficiency Industry experts believe that green energy conservation will be one of the important directions for the continuation of related policies.

Up to now, China has a total of 13 energy efficiency standards for home appliances, involving refrigerators, air conditioners, washing machines and other major categories of home appliances. The implementation of energy efficiency standards and labeling systems has promoted the continuous improvement of the energy efficiency of home appliances. According to So Xiaofang, an industry analyst, China has already implemented energy efficiency labeling systems for 12 kinds of home appliances. As early as in 2007, China's household electrical appliance industry achieved a complete phase-out of ozone-depleting substances (CFCs) in advance, and mainly adopted environment-friendly natural working fluids as alternatives to CFCs. At present, alternatives to HCFCs have already begun, with independent intellectual property rights as substitutes. Research on technology is ongoing.

However, in an interview with a reporter from China Electronics News, Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said that although China has become a manufacturing power with global influence, it is large but not strong, relying excessively on material resources to promote growth. The way to make the resource environment difficult to support. He said that building an environment-friendly, resource-saving society is an important connotation for the transformation of the economic growth mode. In the past, China’s home appliance industry achieved competitive advantages with large-scale and low-cost manufacturing. A large number of resource inputs effectively supported the sustained and rapid growth of China’s home appliance industry, but this development approach is not sustainable. Compared with the world-class household electrical appliance enterprises, the energy-saving and comprehensive utilization of resources in some of our products is still lagging behind.

The reporter learned from the interview that the current energy efficiency upgrade of home appliances in China is mainly affected by three factors. The first is policy. Since 2009, the government has introduced a number of policies and is committed to promoting the improvement of energy efficiency in the entire electrical equipment industry, with remarkable results. Nowadays, policies such as home appliances going to the countryside, old-for-new trades, and energy-saving products benefiting people's projects have already been withdrawn. Whether or not the relevant alternative policies for the introduction of the three major policies are worthy of attention. Hong Shibin, an industry expert, suggested that if the policy can be sustained, green energy will be one direction. He particularly emphasized that with the increasing popularity of inverter air conditioners with energy-saving selling points, the product is likely to be the beneficiary of the next round of policies and the second is technology. Over the years, China's household appliances industry has focused its efforts on expanding production capacity and markets. It has been relatively weak in terms of energy-saving technologies, and has accumulated insufficient reserves. As a result, extensive energy-efficiency increases in products often depend on the increase in material consumption. Third, costs. To achieve the improvement of energy efficiency and performance, in most cases it is necessary to increase the cost to achieve. For a country that is still more sensitive to product prices, price increases will have a certain impact on the company’s sales.

Xu Dongsheng believes that the following tasks should be done during the period of 2012 and even the entire 12th Five-Year Plan period: First, improve the level of energy efficiency of products through technological advancement, carry out research on energy-saving and water-saving technologies for household appliances, and secondly, carry out environmental protection materials for household appliances industry. The research and application of environmental protection technologies will promote the development of household appliances in the direction of environmental protection, focusing on the replacement of refrigerants in air conditioners, replacing HCFC-141b, the foaming agent in refrigerators and electric water heaters, and strengthening the management of harmful substances in home appliances, and tracking international household appliances. The environmental protection directives are dynamic to deal with green trade barriers. Third, in conjunction with the “Regulations on the Management of Waste Electrical and Electronic Product Recycling and Management” implemented in 2011, we will guide consumers to update their service and energy-consuming products for overdue service, and recycle and reuse HCFC and other refrigerants. Reducing the discharge of refrigerants during the maintenance process, the renewable rate of metal materials in waste household appliances exceeds 85%, and the plastics renewable rate exceeds 80%. Fourth, household electrical appliance companies are encouraged to actively promote clean production mechanisms.

Expert opinion transforms low-carbon value into low-carbon production value Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, realizes the energy-saving and emission reduction of the household appliance industry. It is inseparable from the government and companies' efforts to promote it, and it requires the full cooperation and support of the entire society. Therefore, it actively implements consumption. The guidance is of the utmost importance. We must establish a conservation-oriented family, conservation-oriented community, and a conservation-minded society in society.

At the same time, companies need to do “low-carbon marketing” in many aspects such as brand building, advertising, and terminal marketing. Only by doing this can we convert the low-carbon value created by the previous link into low-carbon production value. Only by implementing the low-carbon concept to the society and serving the people can the concept of an industry be turned into a selling point in the market.

In 2015, smart refrigerators entered the promotion period. Assistant to General Manager of Yikang and Peng Pei, Director of Market Research At present, China’s urban residents’ attitude toward home appliance products has shifted from “filling the gap” to “quality and efficiency”, and consumers have made more demands on home appliances. High demand. At present, China has a certain foundation in the intelligent control technology of refrigerators, but there are only a few concept products and the functions are not perfect. It is expected that by 2015, with the standardization of home appliance Internet interface communication protocols and the maturity of Internet of Things refrigerator technology suitable for market applications, smart refrigerators will enter the promotion period.

One of the important features of the Internet of Things is that it can be quickly deployed on a large scale and operate in a stable and long-term manner. This feature requires that home appliances must be wireless, seamless, green, safe, and reliable.

Energy-saving water heaters call for policy support Haier Water Heater China Sales Director Li Shengjun Compared with ordinary water heaters, the price of energy-saving water heater products is relatively high, consumers are more willing to buy affordable ordinary products, to solve this problem requires the promotion of policies. According to the experience of developed countries, in order to promote energy-saving and emission reduction, the government often adopts two major measures: first, formulate market access system and phase out high-energy-consumption products; second, formulate energy-saving subsidy policies and directly subsidize users who purchase energy-saving water heaters. . China's air-conditioning industry is benefiting from energy-saving and people-friendly projects, only today's development scale. In 2008, experts once called for the country's introduction of a water heater “energy-saving subsidies, but ultimately failed. Haier once again urged the country to give appropriate policy support and guidance for energy-saving water heaters.

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