The “pioneer” of the TV cat smart TV application force

In 2017, CES just concluded its curtain in the US gambling city, and once again allowed everyone to focus on the TV field: Quantum dots, OLED, AR, laser, 8k... These attractive keywords continue to bombard people’s nerves. Reflects the future development of the TV industry. We can find that technological progress has stimulated and improved the “hard power” of smart TV devices. The screen is thinner, the picture quality is better, and the perception is better. However, while the veteran manufacturers and cutting-edge big cows are arguing against the market, However, the author focuses on the smart TV application market. The progress of hardware brings a better experience. As a "soft power" TV application, how is it now?

In fact, as of now, the development of various smart TV applications in China is still in a phase of good and bad, and the growth is arbitrarily: there is intensive cultivation to cultivate users' growth. In the “good” mask, there are a few of the consumer traps. The former is the minority, while the latter is the majority. There are very few people in the mass TV applications that can really retain users and get approval.
The "TV cat" that the author wants to say today is one of the former.
The new version adds "webcasting" content to "hot spots" only?
As we all know, 2016 is definitely regarded as the "Live Year 1". After updating the latest 3.1.2 version of the TV Cat, I found out that in the new version, it added some of the popular webcast content - live broadcast. There is one more "LIVE" section in the channel. This part of the update is very interesting:

You can see player live content such as LOL, DOTA, Hearthstone, Watch Pioneer, and other popular games.
You can see the live content of real-time experience such as VR device wear, digital product teardown, and game modeling and production.
Even, you can see thousands of miles of sight-seeing tours, wild surviving lives, daily pets, and other pan-entertainment live broadcasts...

There is no doubt that TV cats can use the "live web" section of the new version to attract more users, expand the layout of content resources and enhance the vitality of their products. This is an extremely normal version update behavior that suits the needs of users. However, we can find that this part of the TV cat network broadcast content is significantly different from the behavior of “wild and aggressive traffic” on most of the web broadcast platforms — TV cats did not use the “Net Beauty” eye-catching flow artifact. As the recommended main content, the webcast content related to e-sports games is the primary recommendation, and the poor and vulgar live broadcasts are strongly filtered.
Although there is still room for improvement in the design and search capabilities of the sector, it is undeniable that TV cats have met the demand of users for webcasting content while also strictly controlling the high voltage lines of live broadcast content, recommending them to users as well as being entertaining and healthy. At this point, the media properties of the TV cat are very obvious.

Younger, more media, more brands, TV cats have become "industry pioneers"
In fact, the increase in the content of “Webcasting” is just a version update. After a deep understanding of the development of similar applications and comparisons, the author has produced more intense interest and expectations for television cats.
Let's take a look at some of the things that cats do in 2016. It's very interesting.
The first major version update - TV cat version 3.0 waterfall flow interface, the first in the design to change the user's operating habits, beautiful and easy to use and enhance the overall experience. In the follow-up content updates and supplements, TV cats are also gradually making efforts, whether it is the original video resources and elaborately produced various topics, or the ever-increasing number of yuan yuan, e-sports games, pan-entertainment webcasts and other content TV cats are becoming younger and younger. They are not as old-fashioned as the old veterans of the industry. Instead, they are well aware of the user's psychology and the rhythm of the times and try to meet the different content requirements of users in different age groups.

In terms of business cooperation, TV Cat made a friendly cooperation with well-known manufacturers such as Hammer Technology and OnePlus Mobile in 2016. It recommended vendor conferences and live events to deliver the latest information to millions of users in real time. At the same time, it supported China's e-sports industry. Development, in-depth cooperation with NEST National E-Sports Competition, Nanyang Cup and other large-scale electric competitions, while providing users with eSports game content, but also with LGD, Wings and other e-sports teams to establish a good relationship and seize the core of electricity Competing users also makes their own brand strength greatly recognized and spread.

In terms of user interaction, the efforts of TV cats are obvious to all: The author's deepest impression on the "World of Warcraft" TV event and the Olympic TV event is both mild and interesting, with small games, microblogging walls, sweepstakes ... when watching TV with family and friends. When participating in similar activities together, people feel that television is not just a viewing device, but that it is like a bond that generally maintains close relationships between family members and friends. We can also find that TV cats have been constantly optimizing and innovating in exploring the interaction between users and manufacturers.

It must be said that in the current development of the smart television application is not mature enough, the style of the TV cat can be described as unique. Since its development, TV cats have used the advantages of smart TV equipment to dig deeper into the interaction between users and TVs, and have optimized their marketing models with third-party brands. While satisfying users' needs, TV cats have also gradually explored a way for users. A win-win eco-chain that is easy to accept and satisfy with partners. At this time, the TV cat is no longer just a TV application. The identity of its new television media has become more prominent and better known.

2017 should be the fifth anniversary of the establishment of the TV cat. The “leader” witnessed the ups and downs of the smart TV application industry. We also hope that in the future more and more high-quality television applications such as TV cats will be able to compete with each other, improve each other, promote sound development of the industry, and benefit users.

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