The Ministry of Industry and Information Technology and the National Development and Reform Commission recently issued the "Intellectual Hardware Industry Innovation and Development Special Action (2016-2018)", pointing out that by 2018, China's smart hardware global market share will exceed 30%, and the industry scale will exceed 5000. 100 million yuan, overseas patents accounted for more than 10%. This has set a goal for China's smart hardware development in the next three years. In recent years, with the development of information computing and other aspects, the intelligent hardware industry has achieved certain development, and has gradually formed a segmentation field. However, the current industrial development is still relatively junior, and innovation is insufficient. Especially in the high-end field, accelerating innovation is the original intention of this special action. As one of the areas of intelligent hardware operation, in terms of driverless cars, the United States and Europe have recently issued relevant documents on driverless technology, and China is still estimated to take time in this regard.
Intelligent hardware needs innovation
When it comes to innovation, Li Ming, a practitioner in the intelligent hardware industry, is somewhat negative. He has never found anything in the smart hardware industry four times. Although he found the demand point before the market, he eventually lost to the environment. “Enterprises with strong capital strength can easily copy the ideas of start-ups. In terms of intellectual property protection, not only large enterprises need to pay attention, but also start-ups should have relevant awareness. The state should also protect the intellectual property rights of start-ups.â€
After a few years of brewing, China's smart hardware is now more and more emboldened.
On September 21, according to the website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology and the National Development and Reform Commission recently issued the "Special Action for Innovation and Development of Intelligent Hardware Industry (2016-2018)" (hereinafter referred to as "Action"). "Action" pointed out that by 2018, China's smart hardware global market share of more than 30%, industry scale of more than 500 billion yuan, overseas patents accounted for more than 10%.
"Intelligent hardware has many segments, including smart phones, smart travel, wearable devices, smart homes, etc. At present, Chinese smart phones have a certain weight in the world; smart travel, including balance cars, electric vehicles and other related products. The degree of localization is already high; in smart wearable devices, domestically produced goods are a big share; in smart homes, traditional Chinese home appliances are transforming into smart home appliances, and the degree of localization is already high.†Wang Gang, director of hard food technology public relations, told the 21st Century Business Herald reporter, "In terms of smart cars and service robots, the speed of localization has yet to be accelerated."
Behind the current development of China's intelligent hardware industry, the opportunities and challenges of the industry coexist. According to "Action", on the one hand, China is a big country in the production of electronic information products, and has the largest Internet user group in the world. The smart hardware market has a broad space. On the other hand, problems and risks such as insufficient supply of key technologies and high-end products, imperfect innovation support systems, ineffective production interaction, and ecological fragmentation cannot be ignored.
The trend of the segmentation is gradually increasing
In 2014, after the opening of the domestic intelligent hardware in the first year, in recent years, the sales volume of the domestic intelligent hardware industry has exploded. According to the statistics of the Prospective Industry Research Institute, the domestic smart hardware market reached 10.8 billion yuan in 2014, and the sales volume reached 42.4 billion in 2015. It is expected that the domestic smart hardware market will reach 55.2 billion yuan in 2016.
Behind the market explosion, new trends are gradually emerging. After the realization of intelligent products such as mobile phones and TVs, the new generation of information technology is accelerating integration with personal wear, transportation, medical health, manufacturing and other fields.
This coincides with the five key areas identified in Action. According to "Action", in terms of improving the effective supply of high-end intelligent hardware products, it mainly includes smart wearable devices, smart car devices, smart medical health devices, intelligent service robots, and industrial-grade intelligent hardware devices.
"The concept of intelligent hardware has expanded from the past smart phones to all aspects of our lives, including smart bracelets, balance cars, etc." Zeng Jianqiu, director of the School of Economics and Management, Beijing University of Posts and Telecommunications, said in an interview with the media. "The development of the intelligent hardware market is partly because our demand is increasing. The other aspect is because technology is developing, especially the development of new information technology and smart technology, which makes this market full of vitality."
In the view of Li Ming, general manager of Shenzhen Pea Seed Digital Co., Ltd., who has been engaged in the intelligent hardware industry for many years, the current intelligent hardware industry has shown an increasingly subdivided trend. “This industry has developed more clearly after a large-scale follow-up trend.†Li Ming pointed out that “smart hardware companies are beginning to accept such positioning and awareness: focus on specific areas and do a good job. â€
With the resurgence of the trend and the trend of subdivision, the development of the intelligent hardware industry is closer to the real concept of intelligence. "The core concept of intelligent hardware is to make devices smarter through sensors and built-in software, so as to realize functions such as intellisense, interaction, big data services, etc. Nowadays, the hardware that is commonplace in life is gradually becoming intelligent and gradually improved, and they are becoming more and more Will bother the user, but become part of the user's life." Li Ming pointed out.
Innovation bottleneck to be broken
Despite the promising prospects of China's smart hardware, even the "military order" of the global market share of more than 30% in 2018, the industry's ability to innovate remains to be broken.
In fact, innovation is almost a problem that every intelligent hardware-related practitioner has talked about. "China's smart hardware market is hot, but the industry is still in its infancy, and its innovation ability is insufficient. Most of them are still copying what is already in foreign countries." Wang Gang pointed out that "China's smart hardware industry has not really caused explosive innovation in these years. product."
In Wang Gang's view, the reason for this situation is that the development of domestic intelligent hardware is mainly driven by capital and “double innovation†policies, rather than the driving development of the industry itself. Although the trend of smart hardware is not as crazy as it used to be, once the capital is in the field of force, it is easy to form a bubble. "Capital-driven innovation, the original intention is not pure. For example, this year VR is relatively hot, so manufacturers of all sizes are VR, this is not a real innovation."
In this regard, Wang Gang believes that the innovative development of intelligent hardware may wish to implement building block innovation and practice the "industry inside people + technicians" model. “Many professionals in the industry can understand the pain points of the industry and provide ideas. The idea can be left to the intelligent hardware engineers.†Wang Gang pointed out that “Intelligent hardware innovation should be done by people in the industry, such as People in the health field will have a deep understanding of the industry, and they are much more sensitive to the industry than ordinary people."
In addition to the opinions of professionals, the understanding of users is also very important. Tong Fujun, senior vice president and president of China Group, told the 21st Century Business Herald that hardware innovation needs to find different appeal points from customers in different market segments. “Lenovo will place more emphasis on interactions with customers and fans, get product feedback in the first place, guide innovative ideas with customer orientation, and launch products accordingly.â€
When it comes to innovation, Li Ming, a practitioner in the intelligent hardware industry, is somewhat negative. He has never found anything in the smart hardware industry four times. Although he found the demand point before the market, he eventually lost to the environment. “Enterprises with strong capital strength can easily copy the ideas of start-ups. In terms of intellectual property protection, not only large enterprises need to pay attention, but also start-ups should have relevant awareness. The state should also protect the intellectual property rights of start-ups.â€
However, despite many innovation puzzles, Li Ming admits that smart hardware can innovate a lot. "Everything around us can evolve into intelligent hardware. There are many ways to play in this industry." Li Ming pointed out that "the big companies in this industry have always been unable to monopolize because the scope of extension is too large. SMEs need precise positioning. If you make a good product and you can make a good product, you can survive well."
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