4K TV focuses on improving resolution, while OLED is the way to enhance color, pursuing better contrast, black level display, response speed, and color reproduction. Samsung and LG released curved OLEDs as a test for the fiercely competitive Chinese color TV market to understand the market response. Due to the control of the upstream panel, domestic color TV companies could not follow up in a short time.
Relevant institutions believe that the current 4K TV has passed the introduction period and is gradually being accepted by the market, and the curved OLED must be tested by the market in terms of technology maturity and user experience. At the same time, the cost is the biggest bottleneck for OLED mass production. The LG 55-inch OLED is priced at 59,999 yuan, the Samsung 55-inch OLED product is priced at 549,990 yuan, and the July 55-inch 4K TV is priced at 11,027 yuan, so the OLED with the price of the altar Television can't affect the popularity of 4K TV in a short time.
The curved OLED is the first in China to target consumers at the pyramid end and those who are keen on cutting-edge technology. The purpose is to promote purchasing decisions to people with higher purchasing power and to spread concepts to ordinary consumers to cultivate the market. It is still too early to judge the alternative relationship between OLED TV and 4K TV. For a long time, OLED and LED technology will coexist for a long time.
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