With the upgrading of consumers’ consumption concepts, TV mainstream sizes and mainstream picture quality have all undergone unprecedented upgrades. For example, TV products in 2016 were still 55-inch, which was the entry size for flagship products, and the time was only one year apart. At present, the high-end TV entry size has been pulled up to 65 inches. Needless to say in the picture quality, 4K ultra-high-definition screen is already a "minimum configuration" of a 50-inch product. When TV products went further and further along the road of “bigger and clearerâ€, what kind of surprise did the once-famous “Father of LCD†Sharp? Sharp AQUOS TV series has always been a representative product of high quality LCD Yesterday, at 8:00 p.m. Beijing time, Sharp held a 2017 Summer New Product Launch Conference in Beijing, capital of China. After the meeting, our Zhongguancun Online product “grabbed†the first time and got this model as LCD-60SU770A. The product, and conducted a detailed test, this model is the LCD-60SU770A product, but also this year's Sharp's AQUOS series of flagship models, then bring you a test report for this product. Sharp brand has a very good product reputation in China The reason why we tried so hard to drive out evaluation articles overnight was because of the importance attached to the Sharp brand. As a "creator" of LCD panels, Sharp has always been known as the "Father of LCD". In recent years, in the high-end TV market, the QLED/OLED competition in display technology has also been intensified, and the Korean-based joint venture brand technology has been difficult to resolve. However, we have to admit that LCD technology has been naturally deposited for more than 20 years. Containment exists. What surprise does the Sharp AQUOS 770 bring us? Twenty years ago, it was no exaggeration to say that LCD panels were the industrial lines of Japanese companies. In 1990, Japanese TFT LCD panels accounted for 90% of the global market. In 1994, this figure was as high as 94%. At that time, Sharp was one of the major producers of LCD panels. After experiencing the silence of the previous two years, Sharp, who has accumulated so much, will surprise us this year. Let us wait and see. The details determine the success or failure of Japanese craftsmanship. As a "face item" in the living room of a TV, the appearance of the brand and the product is an important consideration in the quality of the TV. The appearance of the outstanding material is an important factor in highlighting the owner's taste. From the brand point of view, Sharp has been a good reputation in the domestic market, is also synonymous with high-end products, with the Japanese line of Sharp, the brand's "forced" has always been higher than some of the domestic brands. Sharp AQUOS 770 front appearance Look at the appearance, this Sharp AQUOS 770 also continued Japanese products, "Zhongzhengkan" product style, no surface product of the soft, but more than a hint of angular tough lines, there is a trace of "Epee no front, big The unruly masterly style seems to have a rough texture, but it can give users no small surprises in details. "SHARP" is a crowning touch with the curvature of the middle ridge On the front of the Sharp AQUOS 770, the SHARP brand logo underneath proves its pure Japanese lineage. Although the screen occupies an absolute main body, the slightly convex curvature of the LOGO itself makes the front of the camera more angular. A lively temperament, a good design is simple, and the inconspicuous finishing touch, when inadvertently discovered its highlights, also have different fun. Ultra narrow border + Japanese original LCD panel Sharp AQUOS 770 uses the most popular "borderless" design, narrow to the slightest border, allowing the user's viewing experience in a limited space, as much as possible to extend, better get rid of the borders of the visual constraints, and in the lower left The Sharp AQUOS 770 has been marked with Sharp's most proud original Japanese-made LCD panel. This LCD screen may be Sharp's "base card" for more than 20 years. illustrate Sharp's AQUOS 770 screen body thickness compared with the Samsung S8, we can see that the Sharp AQUOS 770 with a higher quality direct-type backlight performs better in terms of thickness, and the direct-type backlight structure that Sharp's “huangcai†technology counts on is While maintaining the quality of the image, it is possible to maintain such excellent performance in the thickness of the body. This is a surprise to the author. Sharp AQUOS 770 with mirror backplane Let's look at Sharp AQUOS 770's backboard. In the era of Qingshui’s metal texture, and unlike those who do not even control the quality of the metal, the sharp AQUOS 770 uses a mirror that is more difficult to process. Glass backboards, deep blacks and purely visible designs make backplane designs overlooked by many manufacturers. Sharp AQUOS 770 interface configuration list Sharp AQUOS 770 TV uses a relatively complete interface configuration, which is also often seen in the flagship interface configuration interface, equipped with USB3.0 interface allows local video data throughput greater, while supporting higher bit rate video playback. Sharp AQUOS 770 base with all-metal design Acoustic cavity hidden in the back of Sharp AQUOS 770 Sharp AQUOS 770 uses a simpler split mount design. They use an all-metal sandblasting process. They are quite a bit of weight and feel safe. The center of gravity has a huge footprint in addition to the base. The sound box system of the cavity, it is worth noting that although the sound is very large, but in the front of the TV, it does not show bloated, which is a very interesting design details. This product's design is undoubtedly outstanding, tough design and solid workmanship, pure Japanese Sharp LCD panel, ultra-narrow frame to enhance the perception, are the highlights of its design, the sound itself is not small size Under the front, even a parallax can be hidden from the front. From this point of view, the appearance of this TV is a lot of effort. At the same time, the author is also very much looking forward to the sound quality of this TV, and then share with you later. Let's take a look at how this TV performs on the system. The new face of the new system is actually a young brand What is the most important thing in the Internet era? The answer, of course, is innovation. Internet brands like Xiaomi rely on a good system to play. In the experience of the system UI, they can fill in the shortcomings of their own technology, but they have a place in the market. Sharp is so deeply rooted in the market. Will the veteran manufacturers be able to "stabilize and seek change" to fill their UI shortcomings? Let's take a look at the performance of Sharp AQUOS 770 on the system today. Sharp AQUOS 770 new system UI interface (VIP film area) Last year, Sharp and Ali collaborated to create an ecological UI based on Ali YunOS, and customized a series of content architectures. In fact, YunOS may be a good system from the perspective of YunOS's own merits, but whether it can Match with Sharp? The addition of the two may not give the best answer, so in this year's new breed, Sharp chose to do a system UI for his own product. Sharp AQUOS 770 main control panel interface Sharp's latest system is gorgeous on the page and uses a completely different layout. Personally, I like this system very much. The layout is easy to understand and the operation is very intuitive. The TV itself The hardware performance is also very good, so the feedback during the operation is naturally very smooth, but it is worth noting that this system is based on the Android version is not new, Android 4.4 operating module is mature, although the occupied system resources It's a bit bigger than the descendant version. Of course it's not a bad thing at the same time. It also shows that the system's subsequent upgrade space is still very large. System settings interface Image setting interface Sharp AQUOS 770's setting function is very rich, this is particularly reflected in the interface of the image screen settings, we can clearly see in the picture above, such as contrast, brightness, color tone and other reference values ​​can be directly adjusted, backlight brightness and gamma correction Other advanced settings are also included in the list. Audio settings interface With a good speaker, how can there not be a comprehensive audio adjustment worktable? In the interface of audio adjustment, we can make comprehensive adjustments to the basic values ​​of this speaker. From the aspect of sound quality, a good speaker can be considered as half successful, and the other half can be derived from whether your software capabilities can be mastered. It is no doubt that Sharp AQUOS 770 has done it. The system is powered by the Android 4.4 framework UI, which is slightly less than one aspect, but this issue requires dialectical point of view, Google is still highly support this version of the system, to prove the desirability of this system, in the Android system The products under the framework have always been the same, and the latest ones are not necessarily good. Only suitable “shoes†are comfortable to wear. The system of this TV is regarded as a small bright spot of it, more wonderful still is behind. Ai Qiyi's source can not be finished No matter how good the system is, it can only be the foil of the source and the hardware. Even if the system is a very rubbish product, it can use its good TV box to exert its performance. This is a fact that everyone knows, and the Internet TV is rampant. In the era, the source of the film on television seems to be a very important attribute. Movie Resource Interface The new Sharp TV is equipped with the video resources provided by iQiyi, and at the same time, it is licensed by the genuine licensee GITV, which provides genuine programs to broadcast the copyright. The two powerful teams have jointly created the program resources in this system. The duration of more than 1 million hours of programming is not a joke. At present, iQIYI, Tencent, and Youku Potato rank among the top 3 in programming resources and each has its own characteristics. TV resource interface Variety show interface Application interface In this new Sharp TV UI, there are not many applications, but the applications provided by them are very practical. Several applications, including popular fitness software Keep and children’s software “Intelligent Worldâ€, are considered to be the best ones. The machine I picked up was an engineering display machine, so it was relatively small in application. Along with the official sales of the machines, users could get more and more rich applications and game apps later. Sharp "huangcai" sharp color sword of the king of the engine Sharp has accumulated many years of technology in technology. On the system, the Sharp AQUOS 770 uses a brand-new UI interface and iQiyi Internet programming resources. After absorbing young Internet resources and advantages, it also allows Sharp to start The “100-year-old factory†was transformed into a more dynamic brand, and Sharp, with its strength and vitality, made us especially expect his performance this year. Sharp AQUOS 770 appeared unconvincingly. Sharp's new generation of wide color gamut technology "Quality-based, technology is king" can be said to be the main tone of the new round of television competition. Concepts such as HDR, ultra-wide color gamut, OLED, Quantum Dot, etc. emerge in an endless stream. What is Sharp's “huangcai†technology? Through the previous color gamut test, we found that the data indicators of this product are all excellent. How does the “Huang Cai†technology drive it so perfectly? Sharp Color Technology "Huang Cai" as a master of Sharp's picture quality technology can be said to be one of the important components of Sharp's high-end AQUOS TV. Now LED TVs can be divided into two types according to the structure of the backlight: direct type and side-in type. Sharp still adopts direct type backlighting on its high-end TVs equipped with color technology. Now most of the backlights for home TV products are single white. Sharp uses a combination of red, green, and blue backlights. And this RGB backlight can only be achieved by direct type. Sharp's new "huangcai" technology In fact, at the beginning of the birth of LED LCD TVs, many manufacturers have already launched LCD TV products based on RGB backlight. However, due to the high cost of RGB backlighting, it is difficult to find RGB-backlit TVs other than Sharp. While Sharp adopts this technology at no cost, Gain's RGB backlight is not only more power-efficient, but also the coverage of the color gamut of the TV will be greatly improved, especially the expressiveness of blue and green is even more striking. Next we will take a look at Sharp's proud "huangcai" technology, which can bring about amazing performance in actual use. Objective Instrument Test Superior Japanese Panel Performance The instrument used in this test is the BM-7A luminance colorimeter produced by Topcon to measure the chromaticity coordinates of Sharp AQUOS 770 TV in different colors, and calculate the contrast, color gamut, color saturation and correspondingly according to the corresponding values. The color characteristics map and so on. Before conducting this test, we first allowed the machine to work normally for one hour and restore it to the factory mode. The entire test environment was performed in the darkroom. Sharp AQUOS 770 impressive instrument test results show After our actual tests, Sharp's AQUOS 770 TV's NTSC color gamut reached 95.76%, and its peak brightness reached 530.2 nits. The color performance was quite outstanding. There are some TV products on the market NTSC color gamut coverage of more than 100% or even 110%, but in practical terms, color standards have always been defined by a product with stronger picture quality, in fact, not enough control capabilities for LCD panels, Excessive color gamut is full of color, resulting in a situation that looks too bright. Sharp performs very well at this point, which we will mention in the local testing session. Quality is the key to the return of the king of LCD In the objective instrument testing section, we can see that this Sharp original Japanese panel performance is very superior, in the performance of the color gamut is also more surprising, then this excellent panel, can bring picture quality to enhance What? In the local video testing session, we prepared several high bit rate test videos for testing, each with a resolution of 3820x2160 for home-grade standard 4K resources. Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 The details of the distant view are very perfect. The dark details of the train tracks on the left side of the picture can be seen in the HDR mode. At the same time, the color distribution of the sky clouds is uniform and the layering is well-formed. The red rays and the blue clouds are intertwined with the blue sky. However, it is not confusing. It can be seen that Sharp's image processing algorithm has been used for many years. Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 Close details of the sand beach and the water surface are clearly visible. The water reflection details are perfect, and the details of the windows between the distant buildings are well represented. The purpose of the HDR mode is to “brighter and darker, and the darker parts are darker†to keep the details of the shadows. At the same time, the lighting of the highlights is also relatively perfect. Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 Through the above two figures, we can find that this Japanese original panel that Sharp has mentioned many times is indeed worthy of the name. In terms of details, it does not belong to QLED and OLED. The potential of the LCD panel was squeezed to a limit by Sony before, and Sharp has also done this. Vibrant, minimalistic static 4K image test Different from the comprehensive ability of the dynamic test display, the static image test can highlight the details. A good static test image can make the “smearing†effect caused by the most subtle color difference and algorithm error unobtrusive. The author will learn from the details. Three aspects of the TV, the shadows and the color are considered on this TV. We don't have much gossip about it. We start here. Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 Let's take a look at the picture to enlarge it (the details are perfect) This picture of lizard has been overused by us. The reason is that this picture can present a lot of problems with a panel. The first is the details of the texture of the leather. We can see that the overall texture of Sharp AQUOS 770 can be almost perfect. A good TV is to render this image, so that people with intensive phobias can see it. The effect of goose bumps. Color resolution and over-capacity are excellent The second is the green performance ability. There are three different levels of green (No. 2, 3, and 4 areas) on the way. There is no confusion between them. This is very rare. From this point of view, this The color performance of TV is second to none in the industry. The blue area (No. 1 area) in the upper part is over-graded, there is no obvious “layered†effect, and the light control technology with excessive smoothness of the color is excellent. After reading the green and blue, let's look at the red again. Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 This is the uniform color of the Fauvist style, the same can be seen at a glance, the red in this image is very easy to escape, the body and the environment did not adhere to the color, the boundary is clear, the sense of space is also very well established. Shooting equipment: Canon 700D Aperture: F/5.0 Shutter: 1/30 sec ISO: 200 LCD products rely on the backlight to show more details of the shadows. We can see the picture of the beach. The focus of the picture is on the water of the vision. The gravel that is presented in front of us is also “grain and grainâ€. This is still quite rare. Test summary: Sharp's "AQUOS" series of television products has always been Sharp's signature killer, proud of the panel's hard power, and outstanding image quality analysis algorithms, this Sharp AQUOS 770's image quality performance has risen to the industry's top level, in With excellent Internet resources, Sharp, a “joint ventureâ€, is thriving among traditional TV makers. At the same time, products with image quality capabilities and Internet smart operating systems are rare in the current market. of. Sharp AQUOS 770 LCD TV In short, this Sharp AQUOS 770 really allowed the author to see the dawn of the “Father of LCDâ€. The Sharp's display capabilities and hardware capabilities have been described in too much by the author. This is a must-have for a “Hundred Year Giantâ€. With the hard power, a whole new generation of “huangcai†technology, this old factory of “a hundred years†has once again revived the second spring, from product design to system building, coupled with a top quality performance, youthfulness. Sharp has returned! Many "friends" are you ready? Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.