Red Star Magellan Introduces Robotic Rebuilding Business Model

Can speak, lead the way, can introduce brands, can remember and identify merchants and customer information... When such a robot appears in the Red Star Macalon store, sales become convenient and entertaining. On December 18th, 2017, Redstar Meikailong and HKUST News reached a strategic cooperation. Robots were fully introduced in the store, and as an opportunity to boost and participate in the research and development of artificial intelligence, Red Star Macalon stores will be fully upgraded to intelligent. Store. Robot shopping mall Imagine entering the store, and a robot with a sweet, sweet voice will say hello to you. When you know your needs, introduce the latest service and guide you to the appropriate area. What is this like? Experience? This is not the plot in the novel, but it is in the real situation of the Red Star Macalline. The “beauty” word in the “Red Star Magellan” was designed and manufactured by HKUST, and the smart robot “Meimei” is about to enter the national store of Red Star Macalline, providing consumers with home intelligence services. The United States and the United States can use the navigation, positioning, face recognition, voice interaction, and touch screen interaction within the store to become customer's close contact guides, help customers find favorite home products, and answer customer questions. The reason why the United States and the United States can complete this series of difficult movements is that she has adopted techniques such as sound source localization, 360-degree speech awakening, laser high-precision positioning and navigation, and autonomous obstacle avoidance to ensure that consumers are followed in a noisy shopping environment. Provide services through voice interaction. "This cooperation can show that artificial intelligence has become an ubiquitous infrastructure like water and electricity." Liu Qingfeng, chairman of HKUST, highly values ​​this cooperation. Red Star Meikai Long, chairman of the new car, announced that the Red Star Macalon entered the era of smart stores. Intelligent Industry Integration Traditional Retail Red Star Magellan's introduction of intelligent robot shopping guide is not only a major attempt but also a reflection of the entrepreneurial spirit and innovative spirit as a corporate spirit. In 2014, when most companies were still discussing how to combine artificial intelligence with physical scenes, Redstar McLaren had already taken action to explore robot services in Shanghai Jinqiao. In recent years, Red Star Macalline has proposed a "tip-stock retailing" strategy, and at the same time it has developed online and offline integrated products such as App to meet the needs of new and medium-sized users for consumption upgrades. However, the innovation of Red Star Macalline is not limited to this. "If the Internet is a river, then artificial intelligence is the sea; if the Internet is an ant, then artificial intelligence is an elephant." Car Jianxin described the importance of artificial intelligence, "Artificial intelligence is the next development trend after the Internet, Future applications will greatly exceed the Internet." The strategic cooperation between Hongxing Meikailong and HKUST will promote the deep integration of artificial intelligence industry and physical retail, drive industry innovation through innovation, build a new era of intelligent technology services in the home industry, and ultimately enable consumers, retail platforms and artificial intelligence. Industry tripartite achieves multidimensional and win-win. Refactor business model Building a smart store is just the beginning of the smart development of the Redstar McGraw, and more importantly, it has opened the curtain for the participation of Redstar McLaren in the artificial intelligence industry. At the signing ceremony of the day, Car Jianxin stated that the Red Star Macalline will continue to invest in R&D efforts to optimize robotic shopping guides, continue to strengthen machine learning capabilities, and continuously enhance the communication and service capabilities of shopping robots. "We must not only boost the development of artificial intelligence, but also participate in and invest in this industry." In addition to smart robots, Redstar Macalline has also increased research and development efforts in multiple areas, using the latest technology to create a new home experience scene. In the future, consumers can enjoy a range of intelligent services, from design and decoration, furniture selection, and home services, through full projection, face recognition, big data, micro-expression analysis, and artificial intelligence color matching technologies. . Professor Wu Xiaohong of Peking University believes that with the deep integration of artificial intelligence and the home furnishing industry, new retail can have a greater role, allowing the original low-frequency consumption to be transformed into high-frequency consumption, and further promote the change of retail structure. "If the past was to establish a business model and then solve the pain points of consumers, then in the future it may be possible to use artificial intelligence to reverse the impact of consumer sentiment and reverse business models."

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