Since the VR fire, all walks of life have embraced VR and have used its potential to expand its business. The film industry is very active in various ways. The newly-emerged VR advertisements have gradually become spectacular. Recently we learned that Lions Gate is working with Unity to create VR ads for its new series of "Saw of the Chainsaw" series.
I believe many people are no strangers to these two companies. Unity focuses on the revolutionary game development engine Unity, which creates high-quality 3D interactive content. Lionsgate Films is an independent film and television company based in Santa Monica, Calif., whose works include the “Saw of the Chainsaw†series of movies. This series is a famous horror thriller, directed by Chinese director James. Wen directed the first film in the Sundance Film Festival in January 2004. The forthcoming "Jigsaw" is the eighth movie in the "Saw of the Chainsaw" series, which will be on screen on October 27 this year. "Jigsaw" VR ads will be presented in the form of "Virtual Room", a new tool that Unity uses to showcase the potential of VR advertising. In "virtual space", users can interact with objects to understand the content of the upcoming video, and then users need to find out how to escape from them. This information was mentioned in a press release by David Edwards, senior vice president of digital marketing at Lionsgate.
Agatha Bochenek, head of mobile and VR/AR advertising at Unity, said: “Unity hopes to redefine the form of advertising. To promote the development of new forms of advertising, VR/AR, we are addressing the most important issue of this new medium: production and Distribute. Our goal is to enable advertisers to quickly produce high-quality and engaging content, create an unforgettable experience, and then seamlessly reach consumers through all VR platforms."
The "Saw of the Electric Sorcerer" series of movies is generally about the horror scene of "Room Escape". Unity's cooperation with Lions Gate Pictures and the use of Unity's "virtual space" in the "Jigsaw" VR ad appear to be This is a perfect place for the Jigsaw VR experience to provide memorable scenes and moments.
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