At the end of last year, the State Council issued a number of opinions on accelerating the development of sports industry to promote sports consumption (Guo Fa 2014 [46]), pointing out that by 2025, the total size of the sports industry should exceed 5 trillion yuan. This means that China's sports industry will usher in rapid development in the next 10 years, and its compound growth rate is expected to reach more than 27%.
Indeed, all the current capitals compete to enter the sports industry, and there is no shortage of LED industry capital. Several listed companies such as Lehman (300162), Alto Electronics (002587) and Liard (300296) are promoting the rapid development of their sports industry through the establishment of merger funds and asset acquisition.
Liu Peng, director of the State Sports General Administration, also said at the National Sports Directors Conference: "China's sports industry structure continues to be optimized, the proportion of sports service industry is growing steadily, the sports industry system is continuously improved, and interaction with culture, tourism, medical care, pension, Internet and other fields. The integration is deepening." Under the active promotion of all parties, the sports industry will become the next hot spot for the development of the LED industry.
Among them, compared with the overseas sports industry - 2.9% in the United States and 2.0% in the world, the current proportion of China's sports industry in GDP is only 0.6%, which is obviously low, and still has a huge room for growth.
In recent years, the LED industry has made a lot of achievements in the sports field, and Lehman shares are leading the way. Since 2011, Lehman Optoelectronics has become a strategic partner of the Chinese Football Association and an official sponsor of the Chinese Super League. In July last year, it established a sports industry M&A fund.
After entering 2016, Lehman shares also released a football marketing strategy at the beginning of the year, announcing a series of strategic cooperation with the Portuguese professional alliance, including the exclusive title of Lehman shares in the Portuguese professional football league, becoming the first European football title Chinese company in the league. At the same time, after 780 million acquisitions of the new culture of China Vision, Lehman also began to focus on expanding sports media resources.
If Lehman shares are rooted in the football industry, Alto Electronics is a perfect marriage with the basketball industry. According to the data, Alto Electronics is a global strategic partner of FIBA. In addition, Liard is the exclusive LED display partner of the 2015 China Tennis Open, and also brings a series of LED displays to the major venues of the 2015 China Open.
"Overall, the current Chinese sports industry is a big cake, which has led to the infusion of various types of domestic capital. As LED displays are playing an increasingly important role in sports competitions, there is no reason to doubt the future of LED display companies. In the sports industry, we continue to deepen our layout and cultivate ourselves." Li Mantie, chairman of Lehman Co., mentioned.
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