GOME brewing in September to establish a new e-commerce company to integrate two networks

With Jingdong Mall (Weibo) CEO Liu Qiangdong deleting multiple tweets on August 20 and stopping microblog updates, a so-called e-commerce “price war” that began with Sina Weibo marketing has come to an end, however, The integration of e-commerce business seems to have just begun.

Han Depeng, general manager of Gome Online Mall, said on August 21st, “Because the past name of Gome’s online mall is too complicated, and with the continuous extension of its sales category, it seems that the name of Gome continues to no longer apply. Since August, we have solicited new names on the Internet. I believe there will be results soon."

For Gome Online Mall, the change of company name is the first step in Gome's online and offline strategy transformation. Before Gome, Gome Online was set up at the group level to manage Sunbeam America (GOME Online Mall) and Kuba. The senior vice president of Gome Electrical Co., Ltd. Geng Gui first served as chairman of Gome Online.

Although in the e-commerce price war started on August 15th, Gome followed Jingdong and Suning Tesco (Weibo) to participate in the war, and in actual operation with the largest price range and scope to become the winner of this battle, but from ALEXA traffic Judging from the rankings, although Gome.com Online Store and Kuba.com have recently risen by 2,038 and 1,928, there is still a big gap between the rankings of Jingdong Mall ranked at 65 and Suning.com at 164.

Obviously, in order for the two home appliance merchants to surpass their main competitors in terms of scale and traffic, the pressure on Gome's management is still high. In this regard, there are close to GOME electrical sources told this reporter, “Before GOME electrical appliances did not think about how to do e-commerce, how to coordinate the relationship between online and offline, after this battle basically understand the needs of the transformation of e-commerce and Urgency, so in September Gome will perform major actions in the e-commerce business."

Informed sources told reporters that in September Gome will set up a new e-commerce company, this appliance company will be responsible for the integration of the existing e-commerce business, and coordination of the Gome line off the joint marketing line. From the current point of view, the merger of Gome Online Mall and Kuba Network will become the most convenient way for Gome to expand the scale and flow of e-commerce in the short term. After Gome Online Mall has completed supply chain and logistics with Kuba. Connect with IT platform.

In response, Peng Liang, the vice president of Kuba.com, said, “There is indeed a proposal to integrate the two websites within Gome, but at present, everything has not yet been finalized. The key is to look at the effect of the supply chain logistics in the second half of the year. And Kuba's performance in cost control and sales performance in the second half of the year, and Kuba's independent operations are currently performing well.

For Gome's offline physical store and the two online home appliance merchants participating in the price war, Peng Liang said, "In fact, for Gome, the best option is to not participate in the offline, let Kuba as a Gome e-commerce Representatives to participate in the price war, the group invested resources to support it, so for the country the United States is the most cost-effective way."