8 days, 13 billion China Trade Promotion Group launched "order diplomacy"


Today, there are even big cross-border purchases in the world. The Associated Press commented. Excited throughout Europe.

From February 24th to March 2nd, the head of the Chinese Ministry of Commerce, Chen Deming, was the head of the delegation. The purchasing group of 200 entrepreneurs visited Germany, Switzerland, Spain and the United Kingdom in a mighty manner. The region slammed a whirlwind of China in Europe, which was plagued by the financial crisis, and signed a total of about 13 billion US dollars.

Guessing and uneasiness also followed: how to implement huge orders, what kind of big country mentality is hidden behind economic behavior.

The exact name of the procurement mission should be the Trade and Investment Promotion Mission. Previously, we had experience in organizing groups to purchase in the United States. This is the first time that the Ministry of Commerce has led a large-scale trade promotion in Europe. Shen Danyang, deputy director of the General Office of the Ministry of Commerce of China and a spokesperson for the group, told the author.

In Shen Danyang's view, in addition to purchasing technology and products, Chinese and European companies have also conducted extensive contacts on future trade and investment cooperation. This trip not only focuses on buying things from Europe, but also seeks business opportunities for Chinese products in Europe.

German companies get saved opportunities

After the Lunar New Year, Liang Jinsheng, Chairman of the Guangzhou Trade Fair Import and Export Co., Ltd., signed up for the Trade Promotion Group through the China Light Industry Chamber of Commerce.

For the past six months, he has been negotiating with the German companies for the China Commodity City project. We have all visited each other many times and settled down roughly the same year. Chinese companies have a lot of agents in the European market, but there are not many locations. We hope to build a platform to help domestic SMEs enter the European market and there are also great business opportunities.

Liang Jinsheng originally planned to sign an agreement in March and April, but he had the opportunity to come to Germany with the Chinese Ministry of Commerce and sign it in advance. On behalf of the company, he joined two German companies, signed a contract, invested more than 200 million euros, and built a China Commodity City in Stuttgart, Germany.

The local government of Stuttgart attaches great importance to this project. The construction area of ​​Chinatown is about 70,000 square meters. Now, the project land has been levied, and the overall planning has basically come out. So far, Liang Jinsheng’s contract has gone very smoothly.

Like the Canton Fair Import and Export Corporation, many companies participating in the CCPIT are not blindly going to throw money. According to Liang Jinsheng, most companies, such as China Mobile and China Unicom, have been negotiating with the intentional partners for a long time. Before the cooperation framework was basically set, it was only signed by the collective.

As the general manager of Jiangxi Fuzhou Qinda Plastics Co., Ltd., He Lili also went to Europe with the Chinese purchasing group. The lunar calendar was notified on the 15th of the first month of the lunar calendar. At the beginning, she said that she would go to the end of March. Later, she heard that President Hu had instructed to complete the task before the two sessions. On February 20th, Herlily prepared the materials, and the visa was very fast. She left after 4 days.

Herriot’s company was hit hard by the financial crisis. We mainly produce outdoor leisure products, all of which are exported. The current economic environment is not good, and the demand for such luxury goods in overseas markets has been significantly reduced. We must reduce costs. Importing aluminum and iron raw materials from abroad is much lower than domestic prices.

Hercules is also very interested in the German aluminum industry. She said that the enterprises participating in the CCPIT were investigated in two European countries. Light industry, textile, and electromechanical companies mainly go to Germany and Switzerland, and mineral and aviation companies mainly go to the UK and Spain.

The author understands that Shandong Yankuang Light Alloy Co., Ltd. is also full of returns. They signed a purchase contract worth 57 million euros with the German company Siemag Meyer and introduced four aluminum processing lines.

The popularity of German society in Chinese companies exceeds that of Liang Hehe. They were also invited to inspect some high-tech and environmental projects in Germany. I have been deeply impressed by the environmental protection technology of air conditioning, and we are studying whether it can be introduced to China. Liang Jinsheng said. Herrily saw a lighting factory in Stuttgart.

German companies get a chance to be saved. Germany's "World News" said.

On February 25th, China Chamber of Commerce for Import and Export of Mechanical and Electrical Products and the German Industry Federation jointly hosted the Sino-German Trade and Investment Forum. 36 Chinese companies signed procurement contracts or cooperation agreements with German companies such as Nokia Siemens Networks and Effort Sensors. .

Shen Danyang, a spokesperson for the Trade Promotion Group, said that there are hundreds of Chinese companies conducting economic and trade talks in Germany, which are distributed in the fields of machinery manufacturing, electronics, automobiles, mobile communications, ocean transportation, and nuclear power equipment. Germany is China's largest trading partner in Europe, and China is Germany's largest trading partner in the Asia Pacific region. Germany is also the country that China has introduced the most technology from Europe.

Germany is the first stop, and it is also the one that signed the agreement or reached the most intention. Liang Jinsheng told China Newsweek that during the four-nation tour, we signed a total of about $13 billion worth of contracts or intentions, of which about 11 billion were signed with the German side.

Warming up in the UK

On February 26th, the CCPIT signed more than 300 million U.S. dollars in procurement and cooperation intentions with companies such as ABB and Haurui in Zurich, Switzerland, mainly for the import of technical software, advanced electrical equipment and metal materials. Since then, in Madrid and Spanish companies have signed more than 20 industrial and agricultural product procurement contracts and intentional purchase agreements, involving a total of 320 million US dollars.

On the 27th, the CCPIT arrived at the last stop in London, England. Under the influence of the financial crisis, many high-end hotels in London have become stunned, but the riverside plaza on the south bank of the Thames has been crowded. In the lobby on the second floor, 450 British companies and more than 140 representatives of Chinese companies are holding a buffet lunch plate while looking for possible business opportunities in the crowd.

It was like a big blind date. Adam Wells was both excited and somewhat at a loss. He kept looking at the list of participants in the corner of the hall. He is the head of a UK metal futures business. After careful calculation, he first determines the object to be found according to the list, and then conducts a search purposefully. Under such scale and form, it is impossible to really talk about contracts, mainly to establish liaison and pave the way for the future development of the Chinese market.

Most of the British entrepreneurs present were in line with Wells's ideas. They kept moving around the venue and stared at the Chinese businessman's card with the company name on their chest, trying to find their partner.

The fiery hot at the meeting was also in line with the expectations of the Chinese and British governments: Premier Wen Jiabao promised to send a delegation to the UK as soon as possible, as promised by British Prime Minister Gordon Brown, that 11 contracts with a total value of more than $2 billion were honored.

According to Chinese media reports, among the European countries, the United Kingdom is one of the countries most affected by the financial crisis, and the economic recession is serious, so the UK is eager to stimulate the economy by increasing exports. At this time, China has clearly expressed its willingness to open up the market to the UK, which is undoubtedly a slap in the face of the troubled British economy.

Chen Deming, the Minister of Commerce of China, used a metaphor: in such a cold winter, we should hold a group to warm up; and British Business Secretary Mandelson used a plain word: stand up straight, or kneel down, our destiny is closely related.

According to British media, when he had lunch with Chen Deming, Mandelson handed him a storage tray with 1000 British business directories that wanted to do business with China, and Chen Deming returned to Beijing to study slowly.

The magazine understands that the economic and trade contracts and intention agreements signed by Chinese and British companies include the purchase of Rolls-Royce A330 aircraft engines by HNA Group and the purchase of aviation aluminum plates by China Aviation Technology Import and Export Corporation for US$25 million. It also includes the agreement between Tianjin Real Estate Development and Management Group Co., Ltd. and the British company to build the Sino-British Zero Energy Eco-city, the China Southern Fuel Investment Group to purchase Land Rover, and the service trade cooperation agreement between the Chinese and British co-production film Yang Guifei.


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