The financial crisis has hit, the incandescent lamp elimination project has started, and the LED promotion boom has revived... Recently, the global lighting field has been a big event. is it good or bad? how to respond? Recently, the reporter interviewed Chen Yansheng, chairman of the China Lighting Association, bringing high-end voice to the industry.
China Construction News: 2009 is a year of speculation for many industries, and the lighting industry is no exception. As an industry association, you have a large amount of data and information. Based on the analysis of this information, what is your opinion on this year's industry development?
Chen Yansheng: The industry will still be more difficult in the first half of this year. According to the data of last year, due to the financial crisis, the growth rate of China's lighting electrical products exports has slowed down noticeably. At the same time, the export volume of almost all kinds of lighting products has changed in the past, and some types of products have experienced negative growth. This shows that the current situation of the entire industry is not very optimistic. However, I speculate that the industry will see a steady recovery in the second half of the year. Although the current foreign market has not recovered, the demand for lighting electrical products is rigid. Therefore, after the market gradually recovers, the double-digit growth rate of product exports should be expected. Therefore, it is also hoped that domestic enterprises will be prepared to wait for the opportunity to stabilize after the economy stabilizes.
China Construction News: What should the company do at this stage? How to broaden the market?
Chen Yansheng: For export companies, I think that the current situation can be adjusted from two aspects. The first is to adjust the product structure. Especially for large companies with capital and strength, we can consider the development of products in a diversified direction. The second is to expand the export market. For example, when the financial crisis first appeared in the United States, many lighting companies have already felt affected. This reminds companies to expand their markets and establish business relationships with different countries and regions. In this case, the overall sales situation of the company will not be affected by one or two customers, which enhances the company's ability to resist risks.
China Construction News: Just now you mentioned that after the market recovery, the growth rate of lighting appliances exports to double-digit growth is still expected. So, will the export growth point at that stage change?
Chen Yansheng: Growth points will change, and energy-efficient products will grow faster. At present, many countries have started the elimination of incandescent lamps. For example, Australia has banned imports this year and banned the sale of incandescent lamps next year. At present, one third of the international incandescent lamps are produced by China. In the future, the export value of these products will become smaller and smaller. Enterprises should prepare early and transform in time. There are basically two types of incandescent lamp manufacturers in China. One is to produce incandescent lamps and energy-efficient lighting products at the same time, and the other is to produce only incandescent lamps. For the latter, the time left for them is not much, and companies should plan ahead.
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