Resist the financial turm, strengthen innovation, and achieve foreign trade growth


There are indications that China's huge foreign trade industry will encounter the most severe situation in the past decade at the end of this year and early next year.

What kind of embarrassing situation does China's foreign trade industry face? Can we achieve a soft landing of exports in the shock wave? What is the fate of the enterprise under the test of life and death? After this round of tests, what kind of form will China's foreign trade appear on the world economic stage?

In the face of a series of problems, the reporter did extensive and in-depth interviews. The state's support policy shows that the foreign trade carriage must still run and run well. However, in the case of a policy blowing warm air, we still have to fully estimate the difficulties. Our enterprises cannot wait for help. A foreign trade expert said this.

Those enterprises that are in line with national policy orientation are the most promising Chinese forces to survive the financial turmoil.

Although many companies are facing unprecedented pressure from shrinking external demand, many companies are calm and calm: as long as they persist in innovation, focus on improving product value, and clench their teeth, the market is still ours.

In this regard, Vice Minister of Commerce Gao Hucheng concluded that global financial turmoil may have a greater impact on China's exports, but the overall economic situation in China has not changed. We will ensure steady growth in exports.

Foreign trade orders are cautious, the foreign trade situation is grim

At the 104th Canton Fair, the bustling overseas buyers still rushed through the booths as they did in the past. However, many exhibitors have indicated that these foreign orders are generally more cautious this year.

Many exhibitors also said that they have not received an ideal order yet. Huang Guizhen of Guangdong Foshan Jingben Electric Industrial Co., Ltd. told reporters that the first day of the opening of the museum only got ten business cards of the buyer. On the morning of the 17th, there were only two or three business cards, and there were few merchants in Europe and America. The export situation was not optimistic. In the first half of this year, the company has suffered losses for two months. If the order cannot be obtained this year, the company will have a lot of pressure.

Chinese enterprises strive to resist foreign trade winter

However, in the face of a severe environment, many Chinese companies have chosen a market strategy that has gone against the trend, and each has taken the initiative to attack, starting with brand building, with product quality, grade, and higher technical content. Demonstrate the style of Chinese manufacturing, strive for more merchants, and bigger cities

At the booth of Konka Group, several foreign buyers are watching a bright color TV. According to reports, this color TV is independently designed by Konka Group. In June this year, it just won the Red Dot Award in the design industry Oscar in Germany. Feng Weibing of the International Marketing Division of Konka Group said that the company has already felt the pressure from shrinking external demand. It is expected that the export volume will decline this year, but the company is currently strengthening research and development and designing new products similar to mini. Home appliances are popular and expensive, effectively supporting the company's profits.

Especially in the case of the downturn in external demand caused by the financial crisis, only by creating innovative products can we win. As long as we persist in the past, these markets are still ours, because no country can produce these small and inexpensive small appliances. Wu Kunqiang of Guangdong Wei Xun Household Appliances Co., Ltd. told reporters with confidence.

Strengthening innovation and realizing the transformation of foreign trade growth mode

Faced with the huge challenge of slowing global economic growth, those foreign trade enterprises that can independently innovate and compete are relatively less affected, while those that lack competitive products and low value-added products are struggling.

This crisis shows that state orientation is not a virtual word, but a real corporate profit and development space. We can say that there is a way to live in line with the guidance, and it is difficult to survive if it is not in line with the guidance. Lu Hao, Marketing Director of Lighting Division of Guangdong Snowlight Optoelectronics Technology Co., Ltd. said.

Lu Hao said that despite the global market downturn, due to the high technical content of the company, the quality is stable and reliable, and has a certain brand awareness, this year, the energy-saving lamps of the company have increased by at least 60% in the US market, the growth trend good.

Companies like Shellett are not uncommon at the Canton Fair. According to the spokesman of the Canton Fair, Mu Xinhai, at the 104th Canton Fair, China launched more brands with independent intellectual property rights and vigorously promoted the export of high value-added and original products. Among the 21,917 exhibitors, 1745 have intellectual property rights, and enterprises that focus on innovation have entered the brand exhibition area. Among them, the number of brand booths has increased from 3,391 to 6,394, an increase of 56.38%.


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