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On March 28, 2018, Panasonic launched its Cuble Royal Platinum series cabinet-type washing machine at Gome’s Beijing Dazhong Zhongta store. This event marked the debut of the industry’s first cabinet-style washing machine, which quickly captured attention with its elegant design and innovative concept. During the launch, Panasonic and Gome also announced a strategic partnership aimed at strengthening their presence in the high-end washing machine market. The washing machine industry faced challenges in 2018 due to weak demand and cooling real estate markets. According to AVC data, the retail sales for washing machines reached 74.3 billion yuan, reflecting a 3.5% year-on-year growth, while units sold increased by 1.1%. In this environment, product upgrades and structural changes became essential for continued growth. Hu Jinxi, marketing director at Hangzhou Matsushita Household Appliances, noted that traditional washing machines often overlooked design, leading to a lack of appeal among consumers. The Cuble Royal Platinum series breaks away from this trend, blending aesthetics with functionality. Whether placed in the bathroom, kitchen, or living room, it functions as both an appliance and a piece of art, aligning with modern home décor trends. Wen Weiping from Aowei Cloud Network emphasized that as consumer preferences evolve, high-end and personalized washing machines are becoming more popular. With the traditional market reaching saturation, innovation in design and technology is key to driving future growth. The Cuble Royal Platinum series stands out with its cabinet-style integrated door, offering easier access than conventional drum models. Its ultra-thin 585mm design makes it space-efficient, while features like a 38-inch crystal glass panel, star-shaped LED lighting, and a 7-inch TFT touch screen add a tech-savvy feel. In terms of performance, the machine includes a Care+ Health System for odor removal, sterilization, and mite elimination. It also offers smart features such as app-based remote control, ECONAVI energy-saving navigation, and large-capacity drying, ensuring convenience regardless of weather conditions. Gome, a major retail player with over 1,600 stores nationwide, has partnered with Panasonic to promote the new product. Their collaboration leverages Gome’s strong supply chain and digital infrastructure to support the launch and distribution of the Cuble Royal Platinum series. Xu Dongsheng from the China Household Electrical Appliances Association praised the product for its artistic value and technological advancement. He highlighted how the Cuble Royal Platinum not only redefines washing machine design but also meets the growing demand for premium home appliances, offering a fresh direction for the industry.

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