Guillaumede Poche, chief executive of the German TV operator RTL Group, recently contacted some cable TV operators to seek cooperation in the development of the world TV landscape today, creating opportunities for greater development opportunities.
The RTL Group is facing many challenges brought about by a series of new television services, including the creation of brand-name premium TV channels, S-VOD services, and the establishment of a dedicated broadcast platform for short videos.
DePoche named the RTL Group and CBS co-brand in Southeast Asia: “We have to know how to create new channels and new brands.†And the integration of the programs developed by CBS and RTL Group’s Fremantle is undoubtedly the creation of a new one. A typical example of a cable TV channel.
In this era of non-linear TV, RTL also has the qualification to launch cross-platform VOD business, and has already launched several digital TV brands. DePoche said: "After SVOD entered the TV market, we have one more competitor." Because of this, RTL also needs to join the camp of SVOD.
The RTL Group also launched a large amount of funds for low-cost short video input. In Germany, they are extremely active in their launch of the Clipfish business.
Last year, RTL Group acquired a US company called SpotXchange. The main business of this American company is the sales of audio products based on real-time quotes. Now, their trading volume can reach billions of times a day.
In the SVOD section, DePosch also looks forward to cooperation with cable operators. He said: “Corporate-related companies all have a certain user base on the platforms they manage. This is a good opportunity for us. We can provide specific advertising content for specific users while conducting global television program exchanges. Therefore, we are qualified to jointly develop new businesses."
Regarding the poor relationship between Netflix and the RTL Group, DePosch said: “We are really a competitor in terms of broadcasting this program. But this is not the case with products like Freemantle which has just been sold to their SVOD platform. A TV show."
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