Can Product Managers Help Traditional TV End Up Home Entertainment Waves

With the rapid development of the Internet and IT, the increasing popularity of big data and cloud computing applications, and the widespread needs of the general public, home entertainment has provided good weather and favorable conditions. The wave of application services to the TV side can be said to be the trend of the times. It can be said that everything is ready. Only owes people. The excellent product manager is a golden hand in the era of TV application, and the next wave of Internet must be led by it.


With the era of all-round transformation from the traditional industry to the Internet industry, enterprises attach more and more importance to product managers, from product demand research, market planning, competitive product analysis, product definition, to organizational R&D, and coordination of production and sales. After sales and other products throughout the life cycle of the business, all responsible by the product manager, we can see that the lifeblood of a company's development are in the hands of product managers, is entirely responsible for the role of the company's future CEO.

It is reported that Changhong Changhong CHiQ generation products are designed and led by Changhong chairman Zhao Yong personally. The development team of CHiQ second generation TV is led by an 85-year-old Chen Keyu. It is called “the youngest product manager in Changhong history”. . Starting from the CHiQ products, we have fully promoted the product manager responsibility system, and linked business processes of R&D, manufacturing, and marketing. At Changhong, product managers can integrate human resources, R&D and marketing resources, and have the supremacy of ownership over product development. Compared to Changhong, the industry company, it can be described as a true “super product manager”. According to the “youngest product manager in history”, Changhong currently has more than 90,000 employees and an average age of 29 years old. In recent years, the company has been encouraging young people to start their own businesses through various forms and channels, acting as their own product manager and making their own favorite products. The product manager responsibility system undoubtedly gives more young people who have the ability to think and have great vigor to grow and develop rapidly.



For the new demands brought by the new environment, positioning is often the most important decision made by the product manager, and the market demand is the guide to positioning. Any product is human-centered, how to meet people's needs, Finding pain points is the key to successfully building a product. If the product is not attractive to the user, even if the technical content of the product is high-end and the function is rich and colorful, the user will not pay attention to it. Therefore, detonating a wave of industry development, focusing on breakthroughs is sometimes faster than full military pressure.

In the future, there will be peak applications such as WeChat on the TV side, but copying the mobile-end products to the TV is not the best choice for innovation. Reasonable innovation is the king, compared with the PC, you can know that the mobile is excellent And representative products are often not copied from the PC side, so in the TV-side such a special use scenario, we must create a new concept idea, a reasonable use of the environment, to find the user's necessary needs, is to create A breakthrough for a good application product.

In the future home entertainment cloud network environment, many people experience, interconnected and interactive scenes will greatly increase, smart TV's overall environment collocation point of view, the offline and online social interaction closely integrated will become an inevitable trend , More offline behaviors are delivered online and shared with more people to achieve a better social experience and entertainment.