In the recent period, Internet TVs have rushed to make appearances, and the conference is even more about the axis. In addition to the price of each new product, the launch of a verbal battle outside the conference is also very good. A few days ago, as the millet cool open millet has been playing a war of words, you spit me, I spit you. It's better to look at the verbal battles of TV manufacturers.
Four countries for hegemony, a mild war of words?
Recently, several domestic Internet TV manufacturers have launched new products. The time-to-market for intensive new products raises questions about whether they have already had relevant negotiations. According to the convention, new products will be listed in intensive periods and saliva will be indispensable.
On the day of the release of Xiaomi TV, Kukai started an offensive, and satirized Xiaomi's “thunder and rain,†and formally launched a challenge. After the 55-inch launch of Xiaomi TV, the circle of WeChat friends in the media circle was even brushed off by the “Don’t be without rice†and “Only playing cool kidsâ€. From this series of actions, it can be seen that Kuokai’s new product launch conference for Xiaomi is fully prepared. Unfortunately, Xiaomi has not responded to this challenge.
Anyway, Cool Open this time gave millet a sap, but unfortunately there were fewer scenes and the audience shouted nothing. On April 1st, it was cool to develop new fabrics and announced the news of the company's independent operation. So, will millet ambush after the cool development conference? Wait and see.
Pushing forward, when Konka new products are listed, LeTV said that Konka copied the concept of super TV. Let's think that to catch the plagiarism, one can hit the key point of Konka, and satire Konka's innovation. The result can only be said that the planned industry knowledge is not enough, kicking the iron board, giving people the opportunity to counterattack. It was an opportunity for Konka to show everyone its "forward-looking" super-TV 14 years ago. It was also a pleasure to play on Weibo with a super TV that was looking for 14 years ago.
At the beginning of the year, Wang Chuan, the person in charge of Xiaomi TV, took the lead in opening the door to LeTV. He was angered and refused to open up. He was dying and claimed that Internet TV was an open world. LeTV did not refute this, and it was a direct way to teach Wang Chuan to do the same thing. Associating with Xiaomi’s claim to invest $1 billion to do content, how does Lei Jun feel about such a teaching method?
In the smart phone market in China, Xiaomi has a lot of fantasies. He has fanned out to market and gathered thousands of rice flour. Xiao Jun founder Lei Jun also known as Rebs, from the millet products point of view, millet poor version of Apple, at least rice flour is to use millet products as a pride.
With Yu Wei, Xiaomi’s mobile phone, Xiaomi’s accelerated development of peripheral products is also considered to be a good thing. However, when Xiaomi has been pedaling into the Internet TV's threshold, he found that the LeTV TV was in front of the road. What is hateful is that LeTV is also a master of Internet game playing. Xiaomi thought that everybody said that Xiaomi is the originator of China's playful Internet thinking. If you can serve as a king of music, you must get it.
In this Internet TV wars, Levision and Konka's public relations tactics are relatively mild, you call me. The public relations of Xiaomi and Kukai are more aggressive and straightforward. In fact, there is nothing wrong with saliva during the conference. After all, there is still a sense of presence. However, there is a need for product endorsement behind saliva, Internet TV won't win with price, and product quality is still the number one.
After saliva, how is the product?
On April Fool’s Day, Coolopen announced that it will operate independently and at the same time it will launch the Coolopen smart screen A43. New and new usages and concepts have broken through the bottleneck of traditional smart TV products.
Appearance process, A43 selection of machine integration simple style, with a narrow 5.9mm ultra-thin frame 50px thin body, and the use of ART3 module front frame design; hardware configuration, the use of 4+4 multi-core movement, the most mature TV chip solution, strong computing power, easy to run 3D games and high-definition video; appearance and hardware, I think the cool is cool open A43 devaluation three-in-one smart TV concept, its unique children, parents The three-in-one approach to TV with young people creates an unprecedented application experience.
The three versions all have their own unique features. The authors, who have no children and their parents are still young, may not pay much attention to the children's version and the parental version. In contrast, the author is more concerned about the actual situation of the young version, direct full mobile phone control, mobile video resources can be viewed on the big screen, but also can easily complete all the settings through the phone.
The control design of Kukai A43 is innovative, and the overall design is very bold. It provides new ideas for the future direction of television intelligence. At the same time, after the independent operation, Cool Open has only online channels, and the 2015 annual sales target has been set at 1.5 million units.
Someone once joked that Xiaomi never loses hardware data. The 40-inch millet TV 2 released at the end of March is also a hardware monster. The mainstream parameters do not include a cool A43, and the memory and flash memory are also stronger than the A43. Design, millet TV 2 can only be said to be quite satisfactory, or the body of a traditional TV.
In terms of large-screen interactions, Xiaomi TV 2 can also support remote TVs, projecting mobile phone photos and videos through mobile applications. In short, there is no obvious weakness in Xiaomi TV's new product, and there is not much bright spot. At the same price, the same core parameters, quite satisfactory 40-inch millet TV2, said that the explosion of the concept-creative A43 would not be excessive, and this is probably the same passion that challenged Xiaomi.
The previously listed Konka Super TV T60 is a heavy product of the in-depth cooperation between Konka and Tencent. On the hardware side, the T60 Super TV adopts an 8-core smart platform, an A9 architecture, and is based on Android 4.4. It is equipped with the latest YIUI Yi-tzu control system from Konka. In terms of software, T60 Super TV adopts GITV's broadcast control platform to integrate Tencent's rich video resources. The introduction of the T60 is a combination of veteran TV makers and Internet predators, and the advantages and disadvantages are complementary. It is also considered a good Internet TV. However, the same 40-inch, T60 price of 3999, and the gap between their peers is not small. However, Fan Ye's endorsement can still add a lot of points.
The core data of the 40-inch music TV is similar to the millet TV 2, the appearance size is similar, the price is slightly higher, also does not have much bright spot. However, fortunately, LeTV walked in front of it, and also affixed China's first Internet TV brand to its own homes, but in fact it can take up a lot of opportunities. In addition, LeTV is backed by the rich content resources of LeTV. It is also able to attract a considerable portion of users.
In short, we can understand the behavior of manufacturers in the presence of new products during the new conference, after all, we also like to lively. As a user, I think the better situation is that after watching the war of words, everyone can buy the favorite TV.
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