On April 8, Skyworth Digital (00751.HK) announced its March results announcement. In March 2017, the Group achieved total sales of 1,031,000 TV sets, a year-on-year decrease of 8%; sales of TVs in the Chinese market were 489,000. Taiwan, a year-on-year decrease of 25%; overseas market sales reached 542,000 units, an increase of 14% year-on-year.
Affected by the general rise in color TV prices at the beginning of the year and the acceleration of the high-end process, TV market sales have declined somewhat. Skyworth’s sales volume in the domestic market also declined in March, but it continues to maintain a continuous high-speed growth in overseas markets.
The high-end process is also reflected in Skyworth's sales of different TV categories. In the Chinese market, sales of smart TVs (4K) were 245,200 units, accounting for 50%, up 16% year-on-year; sales of smart TVs (non-4K) were 196,600 units, a year-on-year decrease of 28%; other flat-panel TVs Sales of 51,300 units, a year-on-year reduction of 70%. The relatively high price of 4K TVs has grown significantly, and high-end TVs are gradually becoming the mainstream of their sales.
In recent years, despite the low price impact of Internet TV, Skyworth still insists on high-end display technology as its core competitiveness. While the 4K TV sales skyrocketed, it also reduced the price of some OLED TVs by 20% on March 10, accelerating the adoption of OLED TVs for the next generation of display technology to be popularized in the mainstream market. For the high-end line, Liu Weizhi, president of Skyworth Group, believes that the nature of the home appliance industry depends on the support of technology and hardware. It is difficult to guarantee the quality of the hardware behind the low price, and it is actually harming the interests of consumers.
In addition to high-end products, there is also an emphasis on the offline market. For home appliances, especially for televisions closely related to display effects, the offline experience-based shopping experience is beyond the reach of online channels. Although the online market has developed rapidly in recent years, from the sales data of Ovid Cloud Network from October last year to February this year, the online sales of other months except the double eleven of the E-commerce Festival reached 53%. Sales are still under the line, offline market is still the highlight of the television market.
Among these, it is worth mentioning that Skyworth's layout results for the offline market. Offline market has always been the core sales channel of Skyworth. In July of last year, Skyworth built an O2O direct model by overweight to start the national tour of Skyworth Caravan. It will build 30,000 prestigious communities throughout the country after 6 years of deposition. Shops pay high attention. At the same time as giving back to consumers at preferential prices, we truly realize the face-to-face and zero-distance contact and communication experience with consumers.
The strong layout of Skyworth's offline channel now has excellent results. According to the total statistics of Ove Cloud.com in more than 6,700 retail outlets in 1505 cities in China, the cumulative sales volume of Skyworth Group in the China TV offline market for the past 12 months ending on February 28, 2017 Sales were ranked first with a market share of 17.0% and 17.1% respectively, of which 4K ultra-high definition television sales also ranked first with 19.7% of offline market share. Shows Skyworth’s ability to sell offline in the past year.
While the online market is a strong foundation for sales, the online market is also on the offensive. In the most popular online channel during the last year, Skyworth and its Internet sub-brands have sold 273,000 units, ranking first in the total network TV market.
The industry believes that the online and offline seamless shopping experience will become the future trend of online shopping market. Skyworth will promote the sales of its enterprises and even the industry with its “product strength + marketing power†and “online + offline†all-round layout. The model further optimizes development.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Affected by the general rise in color TV prices at the beginning of the year and the acceleration of the high-end process, TV market sales have declined somewhat. Skyworth’s sales volume in the domestic market also declined in March, but it continues to maintain a continuous high-speed growth in overseas markets.
The high-end process is also reflected in Skyworth's sales of different TV categories. In the Chinese market, sales of smart TVs (4K) were 245,200 units, accounting for 50%, up 16% year-on-year; sales of smart TVs (non-4K) were 196,600 units, a year-on-year decrease of 28%; other flat-panel TVs Sales of 51,300 units, a year-on-year reduction of 70%. The relatively high price of 4K TVs has grown significantly, and high-end TVs are gradually becoming the mainstream of their sales.
In recent years, despite the low price impact of Internet TV, Skyworth still insists on high-end display technology as its core competitiveness. While the 4K TV sales skyrocketed, it also reduced the price of some OLED TVs by 20% on March 10, accelerating the adoption of OLED TVs for the next generation of display technology to be popularized in the mainstream market. For the high-end line, Liu Weizhi, president of Skyworth Group, believes that the nature of the home appliance industry depends on the support of technology and hardware. It is difficult to guarantee the quality of the hardware behind the low price, and it is actually harming the interests of consumers.
In addition to high-end products, there is also an emphasis on the offline market. For home appliances, especially for televisions closely related to display effects, the offline experience-based shopping experience is beyond the reach of online channels. Although the online market has developed rapidly in recent years, from the sales data of Ovid Cloud Network from October last year to February this year, the online sales of other months except the double eleven of the E-commerce Festival reached 53%. Sales are still under the line, offline market is still the highlight of the television market.
Among these, it is worth mentioning that Skyworth's layout results for the offline market. Offline market has always been the core sales channel of Skyworth. In July of last year, Skyworth built an O2O direct model by overweight to start the national tour of Skyworth Caravan. It will build 30,000 prestigious communities throughout the country after 6 years of deposition. Shops pay high attention. At the same time as giving back to consumers at preferential prices, we truly realize the face-to-face and zero-distance contact and communication experience with consumers.
The strong layout of Skyworth's offline channel now has excellent results. According to the total statistics of Ove Cloud.com in more than 6,700 retail outlets in 1505 cities in China, the cumulative sales volume of Skyworth Group in the China TV offline market for the past 12 months ending on February 28, 2017 Sales were ranked first with a market share of 17.0% and 17.1% respectively, of which 4K ultra-high definition television sales also ranked first with 19.7% of offline market share. Shows Skyworth’s ability to sell offline in the past year.
While the online market is a strong foundation for sales, the online market is also on the offensive. In the most popular online channel during the last year, Skyworth and its Internet sub-brands have sold 273,000 units, ranking first in the total network TV market.
The industry believes that the online and offline seamless shopping experience will become the future trend of online shopping market. Skyworth will promote the sales of its enterprises and even the industry with its “product strength + marketing power†and “online + offline†all-round layout. The model further optimizes development.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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