As the hardest hit area of ​​low gross profit, small and medium power drive power companies are seeking transformation.
However, the newborn calf is not afraid of tigers, and Zhang Fei Power is a new enterprise. With its high cost performance, it grows against the market chaos. In less than a year, the performance has grown rapidly and has become the focus of attention in the industry.
It is understood that Zhangfei Power is a small power supply brand jointly built by Shenzhen Deming Microelectronics Co., Ltd. and Shenzhen Mingwei Electronics Co., Ltd., focusing on 3W, 5W low power supply.
"With the strong advantages and strategic support of Mingwei electronic driver chip, Zhangfei's power product quality and cost performance have been recognized by many lighting customers, including some first-line lighting brands, such as Sunshine, NVC, Huayi, and Shibei Lighting. Wait." Yang Fei, general manager of Zhang Fei Power, told Gaogong LED.
As we all know, the lighting market from finished lamps to chips, lamp beads, accessories, etc., the overall price has been bottomed out, basically no profit at all.
Entering 2016, indoor low-power power supply began to get rid of the previous profit "difficulties", and the overall market showed signs of recovery. As the market capacity continues to expand, the LED lighting market penetration rate is getting higher and higher, and LED lighting is gradually opening up the rural market in China, which is undoubtedly a booster for low-power power supplies.
The market enthusiasm is opened, enterprises should firmly seize the opportunity, rationally participate in market competition, and carry out comprehensive layout by taking the scale, optimizing their own enterprise management, product research and development, and marketing strategies.
At present, the state imposes 3C standards on lighting products, and its implementation is continuously strengthened. According to Yang Dong, the next new product of Zhang Fei Power will be a low-power 3C power supply with super high price. It is expected to be launched in June this year.
In addition, the biggest advantage of Zhangfei Power is the strong support of Mingwei Electronics. The Ming Micro SM7523 chip solution currently used has more than 100 million market sales and is one of the most stable chip design solutions on the market. Zhang Fei Power will not have a bottleneck in the development of technology, because it can get the most cutting-edge chip technology in China at the time of “zero distance†communication with Mingwei Electronics.
In fact, there is still a shortage of supply in the low-power power market. Due to fierce market competition, many companies specializing in small-power power have withdrawn from the market or transformed. For the 3W, 5W low-power power supply market, Yang Dong expressed confidence that he will continue to increase production investment in low-power power supply and set an annual sales target of 30 million.
Many people know that there will be market competition in terms of market capacity. However, there are fewer than five small power companies with large-scale competition in China.
Yang Dong analyzed that the ancients said: "The three-person line must have my teacher." Zhang Fei Power is a new force for low-power power supply. It is still in its infancy. Nowadays, the most important thing is to strengthen its own team building and strictly control quality control. And the implementation of the "customer-centric" service concept.
“The domestic market has great potential for development. We have the responsibility and obligation to produce a safe and affordable driving power source for ordinary Chinese families.†Yang Dong proposed. The author can also deeply feel that Zhang Fei Power, as a new enterprise, exudes a passion for the industry. We also believe that throughout the 2016 year, Zhangfei Power can achieve new breakthroughs in the field of 3W, 5W low-power power supply, realizing the rise of the real sense!
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