How should Shenzhen LED companies explore the global market?

Recently, the Central Media, such as the People’s Daily, Guangming Daily, and Economic Daily, have been praising the innovative Shenzhen from the front page. Shenzhen has taken the lead in the world, why is it? Let’s take a look:

The People’s Daily’s article is “Shenzhen: Reform Pioneering Innovative Pioneer (Steady Growth, Structural Transformation, Shenzhen Research Bank)”, the article pointed out that in the context of increased economic downward pressure, Shenzhen has made the economy through reform and innovation. Maintain a sturdy development.

Ok, let's change the translation that Xiaobian can understand: Shenzhen is willing to invest and know how to invest. Last year, the investment in scientific research was 70.6 billion yuan, accounting for 4.05% of GDP. Shenzhen's high-tech industries are developing well. There are 5,524 state-level high-tech enterprises in Shenzhen, including world-class enterprises such as Huawei, Tencent and Dajiang Science and Technology. What do these numbers mean, how do you feel?

Guangming Daily is exploring why the road to innovation in Shenzhen is viable and sustainable: "Innovation, Why Shenzhen": The returnees are self-employed and innovative, the products produced by the company are market-oriented and supported by policies... In fact, everyone understands, but Not every city can do it. Fortunately, Shenzhen has succeeded! Our Shenzhen officer, just one word: take the heart!

The Economic Daily summarized the importance of innovation to Shenzhen in the report "Innovation becomes the first driving force for development." Shenzhen's innovation capabilities in 4G technology, metamaterials, gene sequencing, new energy vehicles, 3D display, drones and other fields are at the forefront of the world and become the main driving force of the economy. The reputation of "the capital of innovation" is not a reputation. Among them, the LED high-tech industry has made a name for itself in the country, and it has also expanded rapidly in the world, becoming a force for innovation that cannot be ignored.

As a new high-efficiency solid-state light source, LED has been rapidly accepted by its remarkable advantages such as high efficiency, energy saving and environmental protection. Its emergence is recognized as one of the most promising high-tech fields in the 21st century. In 2011, Guangdong Province took the lead in setting LED as one of the three strategic emerging industries, and the state provided 450 million yuan of funding each year. Since then, the development of LED technology industry in Guangdong Province has entered the fast lane. As the vanguard of innovation and entrepreneurship development, Shenzhen's LED technology industry has also developed rapidly and blossomed.

Brand companies such as Lianjian, Ai Bison, Chau Ming, Lehman, Alto, and Mulinsen have successfully emerged in the past two or three years and become industry leaders. What are their excellencies?

Lianjian Optoelectronics' dualistic ecology is the first to take shape

Lianjian Optoelectronics Co., Ltd. is the most powerful LED display manufacturer in Shenzhen, with revenue of 1.523 billion yuan and net profit of 224 million yuan in 2015. Since the launch of Outdoor Media in 2011, Lianjian Optoelectronics has gradually shifted from LED manufacturing manufacturers to LED manufacturing and outdoor media operations, gradually extending the industrial structure from the secondary industry to the tertiary industry. After years of painstaking efforts, Lianjian Optoelectronics LED display and outdoor media business are mutually supportive and form a good ecological response. “The main customer of LED display is the advertiser. The two have a common market group and consumer group, which can complement each other and produce better synergy,” said Liu Hujun, chairman of Lianjian Optoelectronics. In 2015, Lianjian Optoelectronics' outdoor advertising media and public relations services accounted for half of the total revenue, and the “Digital Outdoor Media Group” became a climate.

The stadium screen business blossoms everywhere Ai Bissen European layout is in the chest

Ai Biessen is a heavyweight player in the domestic LED display industry. In 2015, its operating income was 1.014 billion yuan and its net profit was 126 million. 85% of the company's revenue comes from overseas, and its overseas stadium screen business has a market share of more than 50% in top leagues such as Bundesliga and has accumulated rich operational experience and channel resources. On May 9th, Abisen announced that it plans to invest US$4.5 million to acquire a 51% stake in Artixium Display Ltd. This is a LED display manufacturer founded and owned by European shareholders and headquartered in Hong Kong, China. The core members of its R&D team are mainly from Europe. The company has strong product design and innovation capabilities, and its development has provided a virtual display screen. Passed the test of some European clubs. Artixium has a wide range of sales channels in the European and American display markets, especially in the sports sector. When the experts took the shot, they knew if there was any, and Abbyson bought the European LED screen manufacturers as soon as they started. It can be seen that the layout of the European market has already become a reality. Zhongming Technology's high-end and creative LED display has achieved a breakthrough in strategic transformation and steady

Zhouming Technology's operating income in 2015 was 1.306 billion yuan, an increase of 34.21% over the same period; the net profit attributable to ownership was 114 million yuan, an increase of 86.61% over the same period. The growth rate of net profit was significantly higher than the growth rate of revenue. The sales of the company's high-end products with high gross margin and the high-end products of the company's high-end products grew rapidly, and the proportion of the company's overall revenue continued to increase. Redio is the mainstream supplier of high-end LED stage display equipment and creative LED display products in the world, and has great room for growth in the future.

Zhouming Company has successively undertaken the LED display business of the 2012 London Olympics auditorium display business, the opening ceremony of the Sochi Winter Olympic Games and the closing stage column screen business, the Shenzhen Universiade and the Kazan Universiade, with innovative technology and Excellent product quality has gradually gained favor from the consumer market. In recent years, Zhou Ming has been actively transforming. Through the development strategy of “Industry + Internet + Finance”, the company and Redio will actively explore the extension of cultural media fields such as advertising services, creative vision, media/match operations. Step by step, steady and steady, the future of Zhou Ming is looking forward to!

Lehman shares stick to "LED + sports" and Chinese football and breathing together

Lehman shares has been unswervingly promoting the "LED + sports" strategy, deepening the football industry chain and comprehensively arranging the sports industry. Lehman shares have carried out multi-faceted layout in the upstream and downstream of the football industry chain, and opened up overseas strategies to build a deep and international sports territory. Including China Super League, Zhongjia and other domestic top high-end football events business rights development, and cooperation with Kaixing Capital to establish Lehman Kaixing Sports Culture M&A Fund, exclusive title of the Portuguese Football League, promote the acquisition of Huashi New Culture; the actual controller investment Shenzhen Renren Football Club, launched the "12th person" APP, and participated in the Swiss Infront Group and other actions. At the same time, actively promote the two-wheel drive strategy of endogenous growth and outbound M&A. On the basis of optimizing the integration of LED business and increasing the development and marketing of sports resources, we will fully utilize the capital market power and integrate the industrial chain through flexible foreign investment mergers and acquisitions. Resources, continue to expand the company's LED and sports business scale, enhance the company's comprehensive strength.

With the gradual standardization and marketization of the Chinese football industry, the Chinese Super League has also received more and more attention from the Chinese people. The enthusiasm of Chinese fans has been rekindled. It is believed that Lehman, which has long adhered to the LED sports industry, will also be in this wave of market boom. Benefit from.

Alto's electronic sports strategy + technology advantage market growth expectation

In 2015, Alto's performance was lowered, but the company's rapid growth momentum has not changed. The strategic layout of sports has been around, benefiting from the 2016 sports year and the profits contributed by the company's sports industry sector. The future is worth looking forward to. Alto's electronic technology + resource advantages gradually transform, the company has technical advantages in LED wide color gamut, HDR high dynamic range display technology, high-density super-arc seamless stitching, immersive 3D vision. At the same time, it has accumulated good sports resources by serving international events such as the London Olympics and the Brazil World Cup. Relying on technology and resource advantages, the layout is accelerated in terms of equipment leasing, sports marketing, venue renovation and event operations. Recently, it has signed a strategic cooperation agreement with Zhongzhi Huadi in the field of stadium renovation and reached a partnership with the Chinese team. With the stimulation of large-scale events such as the European Cup and the Olympic Games and the continuous support of domestic sports policies, Alto's 2016 performance is worth looking forward to.

In addition to the central paper media, there was also CCTV’s news broadcast last night, "Leading the new normal, what did Shenzhen do right?" for the innovation drums and calls in Shenzhen, headlines! 7 minutes! Shenzhen people, do you know how long the news network has been? Shenzhen's economic growth rate in the first quarter of this year was 8.4%, which beat the national average of 6.7%. "Not only does it run fast, but it also saves fuel." This is a report on the Shenzhen economy. The news broadcast took a 7-minute comprehensive introduction to the reasons behind the booming development in Shenzhen. The small series in front of the TV was moved to the inside.

In addition, paper media and websites across the country have also reported on Shenzhen. The Nanfang Daily published the “Global Innovation Circle” behind “Discovering “New Shenzhen” and “New Shenzhen Speed”. Where is Shenzhen new? In addition to innovation, it is the first to dare to be a person. In the view of Xu Qin, the mayor of Shenzhen, Shenzhen has been drinking “head soup” and won the first opportunity in the transformation and upgrading. “Who is the earliest, who gets the most benefits”. Therefore, in terms of industrial upgrading, what Shenzhen is doing is really a drop. The added value of Shenzhen's “four pillars” of high-tech, finance, logistics and culture has accounted for 63% of GDP. The white flowers are all silver!

There is also a 21st century economic report, "How successful is the new economy in Shenzhen? What happened in the past 30 years." A lot has happened! Since the beginning of the city in 1980, only two engineers in the entire city have now taken the leading high-tech industry in the country, and have hatched star companies such as Huawei, ZTE, Tencent, and Dajiang, and then went to the new one. In the wave of "mass entrepreneurship, innovation", Shenzhen has not only successfully turned around, but also constantly changed its butterfly. This is the result of the best combination of talent, policy and resources.

Moreover, Shenzhen's innovation and entrepreneurship also alarmed the fruit.

The Financial Times:

Shenzhen is also the cradle of the Chinese manufacturing industry, and it is because of this that it has become the home base for smart consumer product developers (directly plugged into the Internet of Things). Some people refer to Shenzhen as "hardware silicon valley", because the hardware in Shenzhen is everywhere, it is very suitable for the development of Internet of Things products. The huge Huaqiangbei electronics market sells various components. Adjacent to Hong Kong, Shenzhen already has a number of brands and entrepreneurial accelerators, and has opened a stock exchange that specializes in attracting innovative companies.

Shenzhen also vigorously supports innovation, provides financial subsidies for startup companies, and provides office space. Dozens of incubators and accelerators have been established, and their investment and technical levels vary. For example, the Mingming Commune, located in Zhongshan Henglan, is the first maker space in China's lighting industry. In terms of creative incubation, Mingming Commune provides free office space, creative services such as finance, industrial and commercial registration, legal and legal affairs, and subsidy policy application to creative creators, docking various equipment modules, 3D printing, etc., with a sound marketing planning system. Open up the "creative ideas" to the "product display", and then to the "market sales" process, turning the dream of the maker into reality. Follow-up activities will continue to attract Maker through competitions, exhibitions, training, interactive salons and other diverse offline activities.

As the first cross-border integrated innovation service platform integrating LED industry chain manufacturers and design and engineering resources in China, Shenzhen Lighting and Display Engineering Industry Association (SLDA) also actively promotes enterprise resource docking, procurement cooperation and exchange, and provides government high-tech. Value-added services such as declaration, brand promotion, etc., to build a Shenzhen Zhizhi, design brand, and jointly expand the domestic and foreign markets, attracting more than 100 Shenzhen and domestic listed companies, leading enterprises and outstanding enterprises in the market. The association will also cooperate with decoration companies such as Hirota Decoration and Hongtao Decoration to help LED companies enter the application market.

China's innovation in Shenzhen, LED industry innovation also depends on Shenzhen. Sitting in Shenzhen, the right place and the right place, Shenzhen LED companies have any reason not to create innovation, not to embrace the global LED market? After all, the world is so big, we need to see!

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