1.77 billion Tongfang acquisition of 壹人壹本

1.77 billion Tongfang acquisitions China's IT market ushered in another large-scale mergers and acquisitions case. Tongfang Stock Co., Ltd. announced that it will acquire 100% equity of mobile Internet terminal manufacturers for approximately 1.368 billion yuan. It is believed that Tongfang began to enter the tablet market, but the outlook for the future is mixed.

It is reported that as of December 31, 2012, the net carrying amount of the assets of the deaf person was RMB 240 million. If the acquisition is successful, its price-earnings ratio is nearly 27 times. It once caused the industry to question whether “the price is too high”. It is also doubtful whether Tongfang can achieve market returns.

In this regard, the relevant person in charge of Tongfang Stock Co., Ltd. said: "The acquisition of IT companies cannot be viewed from the traditional concept. The intangible assets of IT companies account for the relatively high characteristics of their valuations and cannot be calculated with simple mathematical problems."

The same side that has been using the PC business as its core, this time, it enters the audience and cuts into the tablet, pointing directly to the field of mobile Internet. However, the current tablet market share is almost firmly grasped by Apple, Samsung, how to open the market with the same side?

At present, the Apple iPad has a market share of 71% in the Chinese market and Lenovo accounts for 10%. Although the market share of the iPad ranks third, the market share is only about 3.61%, which accounts for 41% of the business tablet market.

Tongfang’s shares said: “With the expansion of cloud computing and mobile internet, network access is more convenient and faster, and global companies have all transformed themselves through mergers and acquisitions. The core business of Tongfang is PCs and TV sets, and tablet PCs and mobile phone services are still short boards. However, the capacity of the tablet and mobile phone market has grown rapidly. Tongfang quickly cuts into the tablet by purchasing monks and quails, allowing Tongfang to take a step forward in the new technology cycle."

According to our understanding, after Tongfang’s purchase of copybooks, the original research team will remain, the company’s overall structure will remain unchanged, and personnel aspects will change.

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