In recent years, the color TV industry has experienced two important industrial upgrades. Facing the rapid changes in the industrial structure, Hisense Electric strengthened the layout of “high-end industries and high-end industries†and accurately grasped the opportunities for industrial upgrading.
Hisense "Technology Establishment"
Recently, the State-owned Assets Supervision and Administration Commission of Qingdao organized more than a dozen news media from the municipalities and the central and provincial embassies to conduct on-the-spot interviews on the typical experience of Qingdao Hisense Electric Co., Ltd. in the “transfer mode adjustment structureâ€.
In 2005, when color TV companies were generally entangled in the price war of CRT, Hisense has stood at the forefront of the wave of the tablet market with the image of “technology-based enterpriseâ€, and has taken the lead in extending the sharp research and development reach to new display fields such as LED backlight.
After more than five years of hard work, Hisense has made a series of major technological breakthroughs in the field of LED LCD TVs: In 2006, Hisense passed the first prize in the 863 project defense meeting; in July 2008, Hisense was better than its domestic counterparts. Leading more than a year, China launched the first 42-inch ultra-thin LED LCD TV with independent backlight technology; in August 2008, Hisense launched China's first LED LCD TV backlight module production line; September 2009, Hisense is the first in the industry to launch a full range of ultra-thin LED LCD TVs from 19 inches to 55 inches to create the most complete line of LED LCD TVs in the world.
In December 2009, the annual meeting of the International Electrotechnical Commission was held in Japan, and Dr. Liu Weidong from Hisense led the drafting of the international standard for LED LCD backlighting. This series of international standards was led by representatives of Chinese companies and was the first in the field of flat panel display.
New products frequently, layout high-end market
In March of this year, Hisense focused on the realization of the LED backlight, network multimedia and 3D stereo display perfect integration of the blue engine series LED LCD TV, with Widget multi-window operating system, video call function, 3D display function and other personality characteristics, it has " The function of “three screens in one†realizes video chat between TV and TV and computer, and can make calls by TV. With strong technical advantages, Hisense Lanqing LED has become the flagship product that leads the market trend this year. In the second half of this year, Hisense will also launch a new intelligent “triple play†TV terminal product, which will enable consumers to feel the magical changes brought by “triple play†more strongly.
In the international market, Hisense also started the high-end market layout of 3D TV and LED TV. In March, Hisense 3D-LED LCD TV first landed in the African market; before the World Cup in June, Hisense was the first to release 3D-LED in the African market. LCD TVs, and through the release of dozens of 3D outdoor big-name advertisements, launched Hisense "3D hurricane" during the World Cup.
Hisense actively “transfers and adjusts the structureâ€, takes the lead in strategic transformation, lays out the high-end market, enhances the comprehensive competitiveness of the enterprise, opens up new opportunities in the market, and resists market risks, thus realizing the steady and rapid growth of the enterprise.
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