Excessive competition in the market, the variety of products, leading to the virtual high price of some goods. A crystal lamp of 10,000 yuan can buy a hand at half price. The reporter interviewed a lighting industry insider yesterday. She used the facts to expose the phenomenon that the price of the lighting industry is too high and the goods are inconsistent.
"The same style of metal lamps sells 3 different prices in 3 stores. I want to buy expensive ones who are afraid of slaughtering, and buy cheap ones, but the quality is not good." Ms. Chen recently called the Morning Post Rights Protection Hotline 82888000 to reflect that she was in the process of consumption. The doubts that come. With the advent of the home improvement season, many citizens have expressed similar concerns to reporters. The reporter visited Qingdao's lighting market on this topic on the 14th.
Half of the bargain is not at ease
A few days ago, Mr. Song was optimistic about the imported crystal lamp in the lighting market, with a price of 12,800 yuan. The shop owner said that the lamp was designed by a foreign famous designer. The crystals above were all imported from India. The lighting effect is very good, and the price can be 10% off at the lowest price. Mr. Song felt that the price was too high to leave, and the boss suddenly softened his tone, indicating that the price could be negotiated. "At the end of the price of 6,800 yuan, I can still be slaughtered after I bought it home." Mr. Song said helplessly, he could drop to nearly 50% off if he talked about it. I really don't know if these gorgeous crystal lamps are at the bottom price. How many.
A lamp has three prices
Miss Chen recently prepared to buy a metal "fishing light" in the living room, but this looks very stylish floor lamp, the price is simply dizzy. The same is a large "fishing light", a market has 1860 yuan, 980 yuan, 620 yuan three prices. The merchants selling the price of 1860 yuan said that the lamp is a Hong Kong brand, the seat is marble, the lampshade and the shrink bar are stainless steel, and the price is naturally expensive. The merchants that sell the price of 980 yuan and 620 yuan also said that the lamp in the store is an international brand, but it is only sold at a special price.
"From the outside, in addition to the color and pattern are different, the other is not much different." Miss Chen said that she is now quite contradictory, I do not know whether it is cheaper to choose expensive.
Prices are their own
One morning, the reporter visited a lighting market and found that the price is too high is a common phenomenon. In a lighting city, the domestic crystal lamp with a price of 4,400 yuan, did not wait for the reporter to open the price, the boss played a 3.5% discount. "The price is our own standard. You have to be optimistic, I can still offer more, to be cheaper than other homes." The boss said, while bringing reporters into the imported crystal lamp area, each lamp is more than 10,000 yuan. The boss said that these goods are all national unified pricing, up to 10% off.
The reporter thought of Mr. Song's experience and immediately pointed to a 14,000 yuan crystal lamp to start counter-offering. In the end, the reporter cut the price to 40%, and the boss said happily, if you buy it now, you can give a light bulb and a lamp bead. If the reporter buys more, the price can be given another.
The higher the price, the greater the profit
The industry insider said that in the early years, the lighting industry popular "40 yuan of lamps, sold to you 300 yuan is a friendship, 400 yuan is a market". Now the industry is fiercely competitive. Although the profits have fallen, the high price has become a tradition. At present, the gross profit of lighting is about 50% to 100%. If the price is over, the purchase price of the domestic crystal lamp of 1,000 yuan is about 600 yuan, and the price of imported crystal lamp of 10,000 yuan is about 5,000 yuan. The higher the price, the higher the profit of the luminaire. Due to the lack of uniform pricing, how much money is sold depends on the customer's bargaining technology.
"The styles of similar lamps, the material is very different." Ms. Yu introduced the crystal lamp as an example, the texture of the crystal lamp is generally divided into natural crystal, heavy lead crystal, low lead crystal, crystal glass, etc., now on the market crystal More than 95% of the lamps are made of crystal glass, even plastic, and the cost price is much lower than that of natural and lead-containing crystals.
A small piece of pineapple crystal glass costs only a few cents, while a lead-size crystal of the same size costs a few dollars. The four or five hundred yuan is usually bought by plastic crystal lamps, and the lead-containing crystal lamps are seven or eight thousand yuan. If you don't put them together, it's hard to tell. There are many phenomena in which the merchants sell glass "crystal lamps" with good workmanship as low-lead crystals. There are also parchment lights posing as imported sheepskin lamps, and iron wall lamps posing as copper wall lamps. Consumers should pay attention to distinguishing them. Consumers should also have some common sense of lighting when purchasing lamps, so as not to spend more money to buy false products.
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