In recent months, residents in northern China, particularly in Beijing, have observed an unusual phenomenon: the air quality has been unexpectedly good, with clear blue skies becoming the norm. Many netizens have taken to social media with humor, joking, “The hammer just released the purifier, and the air is so clean—it’s a great purification effect.†Others quipped, “Awkward, you can’t even sell it anymore.â€
This trend is backed by data. According to the “China Air Quality Online Monitoring and Analysis Platform,†Beijing's air quality has remained “excellent†or “good†since December, with only one day at the beginning of the month reaching severe pollution levels. This marks a significant improvement compared to previous years.
Since March this year, Beijing has recorded its lowest PM2.5 concentration for eight consecutive months, with the city's cumulative PM2.5 level reaching 60 μg/m³ by the end of October—down 34.8% compared to the same period in 2013. These numbers reflect a real shift in air quality.
However, this improvement contrasts with common experiences. In winter, northern cities typically face smog, with frequent instances of poor air quality, leading to mask-wearing becoming a daily necessity. Schools and kindergartens often close due to pollution. Last year, December’s air quality was so bad that it never reached the “excellent†standard.
It’s not just Beijing that has seen improvements. Several cities previously known for their poor air quality have also experienced a reduction in pollution this year. For example, Xingtai in Hebei saw a noticeable improvement in air quality compared to last year.
While this article doesn't delve into the causes of the improved weather, it turns attention to another group affected by cleaner air: air purifier manufacturers. A natural question arises: If the air is always so clean, will people still buy air purifiers? How will these companies adapt?
The Chinese air purifier market is still in its early stages, with a penetration rate of less than 1%, far behind countries like South Korea (70%) or the U.S. (27%). This has led to a surge of new entrants, many of whom are rushing into the market without deep expertise.
With smart home trends on the rise, air purifiers have become a popular first step toward a connected home. But as the air improves, consumer interest may wane. Baidu and Weibo search trends show a drop in public concern about smog and air purifiers this year, suggesting that demand could decline.
Major e-commerce platforms have already started discounting purifiers, indicating a shift in supply and demand. Some manufacturers report a sharp drop in orders, with some seeing a 30% decrease compared to previous years.
Experts predicted that China’s air purifier market would reach over 100 billion yuan in sales in 2017, but some industry insiders say these figures are overly optimistic. Sales remain far below projections, raising questions about the long-term sustainability of the market.
Despite the current success, consumers still largely view air purifiers as a response to smog. If the sky remains blue, they may see them as unnecessary. However, air pollution isn’t limited to PM2.5, and the market still needs more education.
For manufacturers, the challenge is clear: how to stay relevant when the problem they solve becomes less urgent. Traditional companies may need to innovate or diversify, while tech-driven brands like Xiaomi and Huawei must find new ways to engage consumers.
As the blue sky becomes the norm, the future of the air purifier industry is uncertain. While the public enjoys clearer air, the industry faces a tough road ahead.
Lcd Integrated Display,Lcd Panel Indoor Display,Good Angle Lcd Segment Display,Va Lcd Panel Display
Wuxi Ark Technology Electronic Co.,Ltd. , https://www.arkledcn.com