Microsoft/Intel split into Wintel tablet forces to counterattack

The power of Wintel tablet is expected to rise quickly. With Microsoft (Microsoft) announcing the free use of Windows 8.1 operating systems for tablets below 9 inches; plus Intel's active push for x86 processor reference platforms, tablet manufacturers have planned to launch new models with Wintel solutions And see it as a big weapon to grab the commercial market, is expected to further push Wintel tablet shipments and market momentum.

Terry Myerson, executive vice president of the Microsoft Operating Systems Group, said that by working more closely with industry partners, Microsoft is committed to making Windows a more personal and intimate operating system for individual consumers and to ensure that the overall ecosystem is vibrant. .

Microsoft/Intel splits the Wintel tablet counterattack

It is understood that Microsoft's policy of license-free operating system license for tablets below 9 inches includes 1 year of Office 365 software service. In addition to increasing the willingness of ODM/OEM to adopt Windows 8.1 operating system, it can also make Windows 8.1 Tablets are more affordable, penetrate the application market at all levels, and Office 365 has become the focus of attention for business users.

Microsoft pointed out that the updated version of Windows 8.1 software allows hardware manufacturers to introduce more affordable devices, such as 1GB of random access memory (RAM) and 16GB of hard disk without sacrificing consumer experience. The HDD) specification completes the application (App) work, which will make the price range of the notebook or tablet more flexible.

Hermann Eul, general manager and vice president of the Intel Operations and Communications Group, pointed out that this year the company's goal is to ship 40 million mobile devices with Intel processors, four times that of 2013, so Intel launched "4X" Tablet Marketing Campaign (4X Tablet Campaign), which offers a variety of features in a variety of price range, to fully sprint Intel tablet shipment performance.

In fact, last year Intel’s Clover Trail+ processor for tablets only supported the Android operating system, but this year’s Bay Trail solution added support for the Windows operating system. Therefore, Microsoft’s new licensing strategy is paired with Intel’s Bay. The Trail processor platform will help Wintel Tablets grow rapidly in the entry-level market at the $99 to $129 price range.

On the other hand, this year's mainland Chinese brand brands Blue Devils and Hua Xuchang Communications, all adopt the Bay Trail processor, launching a 10.1" tablet computer that supports both Windows 8.1 and Android 4.2.2 (Jelly Bean) dual operating system - Ramos I10 pro, HTT IP10A, want to make the same tablet with both business and entertainment features, this will also help to strengthen the Wintel platform.

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