Zhou Shuiming: The principle of quality first

< em>On May 7th, “2013 Zhongshan Lighting Quality Upgrade Strategy Conference” was successfully held in Xiaolan, Zhongshan. The conference attracted more than 400 business leaders.

The conference was jointly sponsored by Gaogong LED, Zhongshan Semiconductor Lighting Industry Association and Zhongshan Semiconductor Lighting Industry Technology Alliance. Zhongshan Science and Technology Bureau, Zhongshan Xiaolan Town People's Government as support unit, Philips Lumileds, Mulinsen Lighting, Mingwei Electronics, Confucian Electronics, Star Alliance Lighting, LED Lighting Expo Center, etc. are sponsors. It covers various key elements of enterprises, governments, business associations, high-end media, and exhibition platforms of regional industrial clusters.

Hong Ji Lighting General Manager Du Jifang, Pinshang Lighting Chairman Hong Ziang, Guangyang Lighting General Manager Chen Shaozhong, Xiaobailong Lighting Chairman Wang Yunlong, Ou Man Technology Lighting General Manager Li Xiaoping, Minguang Lighting General Manager Guo Huaguo, Shanghai Luyuan Lighting Standing Vice President Luo Quanxing, Ward Lighting General Manager Cai Xianghu, Yuzhiyuan Solar Technology Chairman Lei Zongping, Zhongshan Starlight Alliance Investment Co., Ltd. Zeng Shuneng, Guangbohui Managing Director Guo Xiu, Kyushu City General Manager Zhang Liqiang, Zhongshan Semiconductor Lighting Industry The delegation of the Association, Tu Qiaoling, and the Secretary of the Zhongshan Lighting Association, Mr. Decheng, and other 400 guests attended the meeting.

Zhou Shui-ming, general manager of Jiamei Lighting Marketing Center, said that Zhongshan enterprises or other regions must work hard to build LED brands. The development stage of quality management: quality is checked out; quality is manufactured; quality is designed; quality is customary.

Don't believe in the efficacy of advertising letters, relying on pure marketing without solid products and background, it is easy to become 100-1=0. Zhou Shui-ming believes that the LED industry's misunderstanding of quality is mainly four aspects:

1. Control cost is not to reduce quality: good product cost is high???
2, the improvement and stability of quality depends on business philosophy and product design 3, low price does not equal low quality: IKEA and Nelson 4, "zero defect" concept understanding

Because the company enhances the key points of quality management: “group” quality, including the consensus and training of business philosophy: the shaping of quality culture; the attention of the business owner and the participation of all employees; the importance and compliance with business rules and procedures; the quality is visible; The process is the key. It should be understood that the recognition of quality is one of the elements of brand building. The recognition of quality is the basis of brand differentiation. The recognition of quality is the basis for the successful extension of the brand.

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