LED lamps currently show a trend of rapid development and expansion. According to the introduction of LED technology lighting manager, the LED market has rapidly expanded to street lamps, display screens, and lighting applications due to the promotion of the Beijing Olympics economy. The LED market in Beijing has great potential and can achieve about 300 million yuan annually.
Linyi business grows exponentially
At present, there are more than 80 merchants engaged in LED business in Linyi Lamps City, of which about 20 are operating LED lamp cups and buried lamps, and there are nearly 50 merchants engaged in transfer sales. Only about 30 companies have the right to sell the products. . Since the relocation of Linyi Lamps City, the image of the market has gone through a qualitative leap, and LED stores have reached 12 stores, an increase of 3 times. At present, well-known brands in the market include Hong Kong Weilai, Qinshang, Yinyu, Greenman, Auman, Huazhiyu, Jingdian, and NVC LED lights. The overall sales of the market is still the middle and low-end products, mainly because the price is relatively low, and the wholesale volume is large. Among them, Dachang, Jinyang, Jiayang, Wanhong, Mantianxing and other several merchants have the largest sales, all between 3 million and 6 million yuan.
According to Wan Hong Lighting Luo Zhengbao, several well-established merchants in the market have been operating for 10 years. They have more customer resources and are mainly based on wholesale. In addition, market businesses have doubled their growth this year, competition has clearly increased, and price profits have also fallen by 10%. However, the market prospects are still promising, because LED merchants are more busy than other lamps, and the demand is still increasing.
Shijiazhuang has a small market share
Shijiazhuang LED business market share is very small, only about 5% of the overall lighting market, there are currently a total of 20 LED dealers, of which only two stores, namely, Yin Yu and Wei. Other businesses are only in the form of a monopoly zone, a monopoly wall, or even a shelf. The major brands in the market are: Yinyu, Weilai, Zhongchang, Auman, and Quanxin.
Shijiazhuang LED businesses are mainly engineering, retail and wholesale, and these products are in the high-end series, the price is not high, it is suitable for consumption levels in Shijiazhuang. However, now Shijiazhuang and even the whole of Hebei Province have been transformed in the old city, and far more than the newly-built buildings were dismantled, leaving the current lighting market very cold.
Taiyuan Price War
Taiyuan has more than 100 distributors of LED products and dozens of brands. At present, there are only 2 boutiques, namely Silver Rain Store and Flower Rain Store. Among the many brands in Taiyuan, the top five brands in comprehensive strength include Ming Jiu Li, Yin Yu, Hua Zhi Yu, Min Hua, Greenman and other brands. Their dealers are all relatively powerful distributors and have a great boost to the brand promotion.
Hefei market lacks brand awareness
Hefei now has more than 400 light fixture dealers, many of whom will sell some LED light strips and other products, while professional LED lighting does not. There are more than 10 well-operated merchants, represented by Anhui Jian Ke Technology Lighting Engineering Co., Ltd. and Hefei Jiabao Rong Electrical Appliances Sales Department. The best-selling brands are Nanyue, Zhongou, Tianbo, Shifu Ford, and Siyu.
According to He Haifeng, general manager of Anhui Achao Lighting Co., Ltd., the current Hefei municipal government has more tenders for urban lighting projects, especially for some road and bridge projects. The prospects for LED are very good. It is worth mentioning that good brands do not do well in the Hefei market, because many engineering projects will not specifically specify which brand to buy, and the cheaper the better, mainly because of the high cost performance.
Qi Songyue, general manager of Taiyuan Taitong Lighting Co., Ltd., said that the biggest change in the current market is more and more dealers operating LED products. This year, with the increase of LED manufacturers, especially some small and medium-sized manufacturers have entered the LED field, leading to a fierce price war. This is a great stimulus to the local market.
Tianjin middle and low grade brands are mostly
At present, there are more than 30 businesses operating LED lighting products in the Tianjin market, but there are only 7 companies that specialize in LED lighting. In the field of LED, the Tianjin market does not form a professional brand store, and the more well-known LED brands are mainly brands such as Lider, Iridescent, Flower Language, and Silver Rain.
Tianjin LED lighting market is mainly dominated by low-end LED brands, high-end brands are rare.
According to the introduction of Guangbao, head of Tianjin Sunshine Lighting Technology, the LED lighting products in Tianjin market are mainly advertising companies and lighting lighting engineering companies, and the sales channels are mainly projects, government projects, night-tapping shopping malls, etc. Place supply, market capacity is about 150 million yuan. In terms of sales of LED products, sales of rainbow tubes, guardrail tubes, and other products are larger than other LED products.
Gansu is dominated by scattered operations and small businesses
Currently, there are only 6 merchants specializing in LED business in Lanzhou, and only 4 are relatively good merchants. They are Tianbo LED Northwest Marketing Center. Xingbang Lighting Firm (Hao Ying)? Wener Tai Ke Mei Gan Qing Ning distributor? Lanzhou Seven-color Rainbow Lighting Trading Co., Ltd.
Judging from the current situation, the sales channels of professional LED series of customers are mainly engineering and outdoor lighting, and those retailers that are scattered LED products are mainly retail. The prices of products are mainly in the low-to-medium price category. However, the variety of sales channels and products has evolved from the previous singleness to the direction of diversification, and the embellishment style and business model are endlessly emerging.
North-east area
Dalian LED is only an accessory of lighting merchants
There are about 200 LED dealers operating in Dalian. Currently, there are no LED stores. There are only two monopoly areas, namely, Yinyu in Dalian Friendship Lighting Wholesale Market and the direct sales office of Dalian Luming Group located in Dalian Huanan Lighting Wholesale City. .
Since Dalian has a well-known LED manufacturer in the country, 80% of the general LED engineering projects will be monopolized by local manufacturers. The remaining 15% of the merchants only come with commercial lighting projects and come with some products that have a price advantage.
Linyi business grows exponentially
At present, there are more than 80 merchants engaged in LED business in Linyi Lamps City, of which about 20 are operating LED lamp cups and buried lamps, and there are nearly 50 merchants engaged in transfer sales. Only about 30 companies have the right to sell the products. . Since the relocation of Linyi Lamps City, the image of the market has gone through a qualitative leap, and LED stores have reached 12 stores, an increase of 3 times. At present, well-known brands in the market include Hong Kong Weilai, Qinshang, Yinyu, Greenman, Auman, Huazhiyu, Jingdian, and NVC LED lights. The overall sales of the market is still the middle and low-end products, mainly because the price is relatively low, and the wholesale volume is large. Among them, Dachang, Jinyang, Jiayang, Wanhong, Mantianxing and other several merchants have the largest sales, all between 3 million and 6 million yuan.
According to Wan Hong Lighting Luo Zhengbao, several well-established merchants in the market have been operating for 10 years. They have more customer resources and are mainly based on wholesale. In addition, market businesses have doubled their growth this year, competition has clearly increased, and price profits have also fallen by 10%. However, the market prospects are still promising, because LED merchants are more busy than other lamps, and the demand is still increasing.
Shijiazhuang has a small market share
Shijiazhuang LED business market share is very small, only about 5% of the overall lighting market, there are currently a total of 20 LED dealers, of which only two stores, namely, Yin Yu and Wei. Other businesses are only in the form of a monopoly zone, a monopoly wall, or even a shelf. The major brands in the market are: Yinyu, Weilai, Zhongchang, Auman, and Quanxin.
Shijiazhuang LED businesses are mainly engineering, retail and wholesale, and these products are in the high-end series, the price is not high, it is suitable for consumption levels in Shijiazhuang. However, now Shijiazhuang and even the whole of Hebei Province have been transformed in the old city, and far more than the newly-built buildings were dismantled, leaving the current lighting market very cold.
Taiyuan Price War
Taiyuan has more than 100 distributors of LED products and dozens of brands. At present, there are only 2 boutiques, namely Silver Rain Store and Flower Rain Store. Among the many brands in Taiyuan, the top five brands in comprehensive strength include Ming Jiu Li, Yin Yu, Hua Zhi Yu, Min Hua, Greenman and other brands. Their dealers are all relatively powerful distributors and have a great boost to the brand promotion.
Hefei market lacks brand awareness
Hefei now has more than 400 light fixture dealers, many of whom will sell some LED light strips and other products, while professional LED lighting does not. There are more than 10 well-operated merchants, represented by Anhui Jian Ke Technology Lighting Engineering Co., Ltd. and Hefei Jiabao Rong Electrical Appliances Sales Department. The best-selling brands are Nanyue, Zhongou, Tianbo, Shifu Ford, and Siyu.
According to He Haifeng, general manager of Anhui Achao Lighting Co., Ltd., the current Hefei municipal government has more tenders for urban lighting projects, especially for some road and bridge projects. The prospects for LED are very good. It is worth mentioning that good brands do not do well in the Hefei market, because many engineering projects will not specifically specify which brand to buy, and the cheaper the better, mainly because of the high cost performance.
Qi Songyue, general manager of Taiyuan Taitong Lighting Co., Ltd., said that the biggest change in the current market is more and more dealers operating LED products. This year, with the increase of LED manufacturers, especially some small and medium-sized manufacturers have entered the LED field, leading to a fierce price war. This is a great stimulus to the local market.
Tianjin middle and low grade brands are mostly
At present, there are more than 30 businesses operating LED lighting products in the Tianjin market, but there are only 7 companies that specialize in LED lighting. In the field of LED, the Tianjin market does not form a professional brand store, and the more well-known LED brands are mainly brands such as Lider, Iridescent, Flower Language, and Silver Rain.
Tianjin LED lighting market is mainly dominated by low-end LED brands, high-end brands are rare.
According to the introduction of Guangbao, head of Tianjin Sunshine Lighting Technology, the LED lighting products in Tianjin market are mainly advertising companies and lighting lighting engineering companies, and the sales channels are mainly projects, government projects, night-tapping shopping malls, etc. Place supply, market capacity is about 150 million yuan. In terms of sales of LED products, sales of rainbow tubes, guardrail tubes, and other products are larger than other LED products.
Gansu is dominated by scattered operations and small businesses
Currently, there are only 6 merchants specializing in LED business in Lanzhou, and only 4 are relatively good merchants. They are Tianbo LED Northwest Marketing Center. Xingbang Lighting Firm (Hao Ying)? Wener Tai Ke Mei Gan Qing Ning distributor? Lanzhou Seven-color Rainbow Lighting Trading Co., Ltd.
Judging from the current situation, the sales channels of professional LED series of customers are mainly engineering and outdoor lighting, and those retailers that are scattered LED products are mainly retail. The prices of products are mainly in the low-to-medium price category. However, the variety of sales channels and products has evolved from the previous singleness to the direction of diversification, and the embellishment style and business model are endlessly emerging.
North-east area
Dalian LED is only an accessory of lighting merchants
There are about 200 LED dealers operating in Dalian. Currently, there are no LED stores. There are only two monopoly areas, namely, Yinyu in Dalian Friendship Lighting Wholesale Market and the direct sales office of Dalian Luming Group located in Dalian Huanan Lighting Wholesale City. .
Since Dalian has a well-known LED manufacturer in the country, 80% of the general LED engineering projects will be monopolized by local manufacturers. The remaining 15% of the merchants only come with commercial lighting projects and come with some products that have a price advantage.
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