The development of the Internet of Things needs to break through four major bottlenecks

If 2009 is the first year of China's Internet of Things, 2010 can be said to be the most critical year. In the national "Twelfth Five-Year Plan", the Internet of Things was formally listed as one of the strategic emerging industries that the country has focused on developing. The establishment of various infrastructure projects, university research, and major special projects will all play a crucial role in the direction of China's Internet of Things in the coming years.

From a technical point of view, the Internet of Things uses ubiquitous network technology, sensing technology, radio frequency technology, and identification technology to establish a network of things and things, objects and people. This is another new wave of information technology industry following the Internet. In addition to the mature computer communication networks, new technologies supporting the Internet are also involved. Due to the development of these new technologies, the generation and application of Internet of Things (IoT) and the interconnection of goods have been stimulated, and communication between people and things has been completed.

From an application point of view, the Internet of Things expands the communication of information between people to the exchange of information and applications between people and things and between things. It will greatly influence the changes in the values ​​of human society and the transformation of the concept of time and space. Promoting the harmonious development of man and nature will also provide a huge space for the development of the world's information industry. Since the Internet of Things has a long industrial chain and involves multiple industrial clusters, its application range covers almost all walks of life. Smart medical care, environmental monitoring, smart elevators, animal identification, electronic purses, and smart grids will all be slowly applied. All aspects of our life.

The Internet of Things will become a trillion-dollar emerging industry in the global information and communication industry. By 2020, the number of terminals connected to the Internet of Things will reach 50 billion. China, as a global Internet powerhouse, will focus on the Internet of Things (IoT) industry chain and make breakthroughs in policy markets, technical standards, and commercial applications to create a global industrial highland.

The development needs to break through the four bottlenecks in the Internet of Things as a new industry and is still in its infancy. There are four bottlenecks in the development of the Internet of Things.

The technical standards are not perfect, and the coding standards are not uniform: At present, a variety of item coding methods coexist, companies are at a loss, and even a lot of self-encoding is not conducive to unified management and information sharing. After coding on billions of items, what exactly corresponds to each code? What kind of information to carry, what kind of service to provide, what kind of service interface to adapt, etc., requires a common and unified analytical platform for query, analysis, translation and positioning.

The technology is not mature, and the promotion and application cost is high: most of the Internet of Things applications need to be self-built. Under the Internet environment, enterprises can provide a lot of optional SaaS services. The company's operating costs are low, the choice is large, and the application types are abundant. Most of the Internet of Things applications require companies to build their own, there is no real access to the items in the project construction, high investment costs, high operating costs and other risks.

The network of goods does not transit to the Internet of Things. The application system is closed and information cannot be communicated. There is a need for information and application sharing between upstream and downstream of the industry chain. At the same time, opening and interconnection are also one of the core features of the Internet. It is necessary to break the island of information and build a common application and data specification that can be managed, exchanged, and docked.

IoT application information security issues: The information security problems existing on the Internet also exist on the Internet of Things, and there are even a large number of unknown information security risks on the Internet of Things.

The trend of unified Internet of Things logos is not consistent with the current IoT coding technology standards, the lack of a limited number of applications within the local area network, the lack of public service platforms, and the barriers to the application of Internet of Things (IoT), which is part of CNNIC's Beilong Int'l Network (Beijing). ) Science and Technology Co., Ltd. (hereinafter referred to as "Beilong Zhongwang") launched the "Internet of Things Public Service Platform for Identification", which for the first time realized the leap from locality to interconnection of Internet of Things and enterprise applications from the Internet to the Internet of Things, and promoted the Internet of Things. Industry goes from technical ideas to everyday public application services.

Chairman of North Longzhongwang Mao Wei said that the platform is compatible with various coding technology standards. With the help of the platform's coded identity mapping function and hosted applications, consumers can interact with businesses through the Internet of Things logo on the items. Achieve low-cost, high-efficiency cross-network promotion and service management, and open the Internet of Things application. At present, the Universal Website and the Wireless Website are the first to integrate into the platform as the Internet of Things logo, which means that the Internet of Things will enter the Chinese logo stage from digital encoding. With this public platform, the Universal Website will become a “universal” website that is truly on the Internet and the Internet of Things.

Mao Wei stated that the characteristics of the Internet of Things logo public service platform can be summarized as "universal," "easy to use," and "useful."

General: The Internet of Things logo public service platform can be compatible with various item codes and technical standards to achieve interconnection and interoperability. Previously, people did not know how to find the code after they got the code. Now whether it is the two-dimensional code, one-dimensional code, or other code, it can be identified on this platform. After the analysis is completed, all applications can communicate. The application may be a mobile phone, a customer service phone, or an item information. For example, if you want to know where the item came from, you can trace its various information and you can enter the query through the mobile phone.

Ease of use: After the Internet of Things logo public service platform is launched, as long as the registration of generic websites and wireless websites, the Internet of Things logo can be generated, the Internet of Things entrance can be mastered, and Internet of Things applications can be launched.

Easy to use: Refers to the "Internet of Things logo public service platform" with direct access to the site, customer interaction, product promotion, item tracking, location hosting and other applications, the platform supports all applications of autonomous management, applications change with the needs The platform also provides a gateway for enterprises to build their own applications, which is intelligent and user-friendly. For the average consumer, you can interact with the merchant through the Internet of Things logo on the item, and the merchant can use the item as a service bridge to carry out more Internet of Things innovations.

According to reports, at the current stage of the platform, various functions such as item mapping, location tracking, and real-time lottery can already be implemented. It can provide identification mapping services and gradually help enterprises to develop Internet of Things applications.

Several users join in the service of identifying services on the Internet of Things to identify the public service platform's profit model. Mao Wei is very clear: “We don’t charge any fees, because we have a large number of customers with generic websites and wireless websites. We are currently open for free. If customers feel that This application is not enough, plus some other applications can also come in. For example, customers want this code can be used on another platform, after registration, can be translated through the platform.If there are some large companies do not want to use our public service platform Applications, developed good applications on their own, can also be integrated into our platform.”

As the first free user representatives of the “Internet of Things Identification Public Service Platform”, the Jiangsu Internet of Things Research and Development Center, HC, Wangjing Science and Technology Park Smart Park, and Lingsi Ecological Agriculture signed a cooperation agreement with Beilong Zhongwang. At present, there are well-known companies, growth companies, and users of major national scientific research projects that have reached cooperation intentions with China Net. Representatives of the cooperative agencies stated that there are two reasons for promoting cost cooperation. On the one hand, it is very promising for the future application of the Internet of Things. On the other hand, it also values ​​the corporate background and technical strength of Beilong Zhongwang.

Speaking of this cooperation, Wang Wensheng of the Jiangsu Internet of Things Research and Development Center stated: "As a country that perceives China's innovation base, we assume the strategic tasks of China's Internet of Things core technology research and development, achievement transformation, industrial incubation, and application development. We hope to cooperate through multiple parties. And work together to build a powerful public service platform to ensure that our country wins opportunities and takes the initiative in a new round of international competition."

For the important role of the Internet of Things logo public service platform in the development of the Internet of Things, Chief Engineer Li Xiaodong of Beilongzhongwang.com stated: "As a network foundation, the universal Internet of Things identification technology is the basis for the urgent need for the development of various Internet of Things applications. technology."