In recent years, online shopping has gradually changed the way people consume, and the number of online transactions has increased. The online shopping price advantage also promotes the rapid growth of the online market for TV. The data from Ovid Cloud Network shows that the online scale of China's color TV market reached 13.02 million units in 2015, accounting for 28% of the total. The 2016 online market share is expected to increase further. Increased to 34%.
At present, Tmall, JD.com, Gome.com and Suning.com are all promoting their own 618-year-long promotion. This grand carnival promotion, whether it is traditional TV or Internet TV, has entered. The streaming media network summarizes the promotions offered by major TV manufacturers. If you have any enthusiasm, you should start off quickly.
Traditional TV manufacturers
Skyworth
Skyworth set up the 618 Skyworth Carnival in Jingdong. In addition to the low prices offered by TVs of various sizes, Skyworth 60V8E 60-inch 4-color 4K HDR21 ultra-high-definition smart LCD TVs with a price of 5,999 yuan were introduced. Just comment on the tan and send a 499 yuan Pebble subwoofer.
Konka
Konka's 618 slogan is: "Do not look at the subject to see the price", the first is to specify the model under the Licensing; followed by the appointment of the model in the low-cost case of grab; buy the specified model to send 521 yuan spree, in the specified In the commentary of the model, the essence of the commentary is selected and the selected person sends the Youku VIP card worth 169 yuan, or the 200 yuan Jingdong E card.
Haier
Haier Mo card (MOOKA) U65H3 65 å‹ Android 64-bit LCD 4K TV, the original price of 4299 yuan, the appointment of users before June 18, you can participate in 3799 yuan limited to kill 1,000 units of activities.
Changhong
In keeping with Jingdong’s slogan, Changhong’s flagship quality revels. 75-inch all-metal 4KHDR TV 75G3 subscription price of 9999 yuan, you can enjoy 90 days Tencent video membership benefits; after the purchase of comments can get a gift, the highest back to 1,000 yuan Jingdong E card. In addition, Changhong also has a number of TVs to participate in this event.
TCL
618 big promotion, TCL will be online and offline to open the "T Hall Festival" to benefit the quality of purchase activities, invite consumers across the country "to go to T Hall." During the event, TCL prepared an online store to purchase C and P series TV products, and participate in the European Cup quiz event to win a 43-inch TV. At the same time, the TCL also launched a fan-only benefit, “God Watch†9.9mm Super The thin curved TV C1-CUD will cut its price by an unprecedented thousand-thousand yuan, and join the 2016 European Cup China fans exclusive "luxury view package".
Hisense
The European Cup for the first time in 56 years welcomed the Chinese sponsors, and Hisense's advertisements also appeared in all 51 European Cup matches within the next month. In this regard, the 618 event, Hisense is also the main European Cup, price concessions at the same time, after purchasing the specified model reviews, will send video cards.
Internet TV manufacturers
Millet
From June 16th to June 20th, Xiaomi TV 3 series, from 55å‹3799 yuan, from 43å‹1799 yuan, from 60å‹4699 yuan, to buy any of a kind of millet TV, they all sent a member card worth 88 yuan.
LeTV
Following the 414 event, LeTV 618 is also the main member to buy hardware, this activity designated model s50. At the same time, from June 1st to 20th, the purchase of LeTV Super TV users enjoys discounts for 3 months of LeTV Super Sports membership. In addition, at 0 o'clock on June 18th, LeTV 43 TV 1599 yuan.
Stormwind TV
On June 12-16, there will be an appointment of 0 yuan. On the 17th, it will open at 10 am and on the 18th and 20th it will be sold. There are three major activities: 1. During the event, purchase 55X and enjoy the "3 years membership, hardware half price" super rights. 2,0 yuan reservation storm super body TV 40X, hardware price of 999 yuan, one year contract machine price 1399 yuan, 17 am open grab at 10 am. During the event period of 3,618, the daily distribution of home appliances at 10 points will be 100% less than 100, coupons will be 3,000 full and 50 points, full 199 minus 5 points, and will be issued at 0 points every day for 12 periods.
Popular TV
On June 18th, the popular TV hit the banner of "Crazy Lines", 42 TVs were popular as low as RMB 998, and RMB 1 was purchased to snap up value-added activities for 480 RMB Gold TV members.
CANTV
CAN42å‹ smart TV subscription price of 999 yuan, 49 å‹ 1499 yuan, are sent to free members for three months. At the same time, five major ceremonies were introduced. First, the gift certificate was reduced. Second, the top 5 of the daily orders will send TV external interactive devices of corresponding value; and the third is online purchase of F55 C49 C42 users of three super TVs. There is a chance for a lucky draw. The prize is a TV for the corresponding order; the fourth is a VIP gift package; and the fifth is a free replacement service.
Cool open
Cool open main price war, 40-inch TV K40 price of 999 yuan, can be described as the lowest price in history, but limited to 300 units. 50-inch TV K50J sells for 1799 yuan, this section is not limited. The 55-inch K55J is priced at 1999 yuan and is limited to 618 units.
Little whale
Microwhale W50J 50 inches to participate in the 618 event, the original price of 3398 yuan, advance reservations, at 9 o'clock on June 18, you can participate in 1899 yuan buying activities, limited to 2,000 units.
Summary: It can be seen from this trend that this year's 618 appliance promotion will be a good opportunity for TVs to further penetrate quickly. According to Ove Cloud Network's forecast, during the week of 618 sales, that is, from June 13 to June 19, the retail volume of the cable on the color cable market will increase by 39% year-on-year, of which 4K TV penetration will reach 32%, an increase of 14% over the same period of last year; The penetration of TV 55 and above will reach 27%, an increase of 7 percentage points over the same period of last year; the penetration of curved TV will reach 4%, an increase of 3% compared with the same period of last year; the penetration of ultra-thin TV will reach 2%, which is a year-on-year increase. 2%. It is expected to be particularly optimistic.
Then, as a consumer, will you join the hand in hand when you look at the price?
However, don't forget that there are good hardware and display effects, and of course, there are also rich content resources. The combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
At present, Tmall, JD.com, Gome.com and Suning.com are all promoting their own 618-year-long promotion. This grand carnival promotion, whether it is traditional TV or Internet TV, has entered. The streaming media network summarizes the promotions offered by major TV manufacturers. If you have any enthusiasm, you should start off quickly.
Traditional TV manufacturers
Skyworth
Skyworth set up the 618 Skyworth Carnival in Jingdong. In addition to the low prices offered by TVs of various sizes, Skyworth 60V8E 60-inch 4-color 4K HDR21 ultra-high-definition smart LCD TVs with a price of 5,999 yuan were introduced. Just comment on the tan and send a 499 yuan Pebble subwoofer.
Konka
Konka's 618 slogan is: "Do not look at the subject to see the price", the first is to specify the model under the Licensing; followed by the appointment of the model in the low-cost case of grab; buy the specified model to send 521 yuan spree, in the specified In the commentary of the model, the essence of the commentary is selected and the selected person sends the Youku VIP card worth 169 yuan, or the 200 yuan Jingdong E card.
Haier
Haier Mo card (MOOKA) U65H3 65 å‹ Android 64-bit LCD 4K TV, the original price of 4299 yuan, the appointment of users before June 18, you can participate in 3799 yuan limited to kill 1,000 units of activities.
Changhong
In keeping with Jingdong’s slogan, Changhong’s flagship quality revels. 75-inch all-metal 4KHDR TV 75G3 subscription price of 9999 yuan, you can enjoy 90 days Tencent video membership benefits; after the purchase of comments can get a gift, the highest back to 1,000 yuan Jingdong E card. In addition, Changhong also has a number of TVs to participate in this event.
TCL
618 big promotion, TCL will be online and offline to open the "T Hall Festival" to benefit the quality of purchase activities, invite consumers across the country "to go to T Hall." During the event, TCL prepared an online store to purchase C and P series TV products, and participate in the European Cup quiz event to win a 43-inch TV. At the same time, the TCL also launched a fan-only benefit, “God Watch†9.9mm Super The thin curved TV C1-CUD will cut its price by an unprecedented thousand-thousand yuan, and join the 2016 European Cup China fans exclusive "luxury view package".
Hisense
The European Cup for the first time in 56 years welcomed the Chinese sponsors, and Hisense's advertisements also appeared in all 51 European Cup matches within the next month. In this regard, the 618 event, Hisense is also the main European Cup, price concessions at the same time, after purchasing the specified model reviews, will send video cards.
Internet TV manufacturers
Millet
From June 16th to June 20th, Xiaomi TV 3 series, from 55å‹3799 yuan, from 43å‹1799 yuan, from 60å‹4699 yuan, to buy any of a kind of millet TV, they all sent a member card worth 88 yuan.
LeTV
Following the 414 event, LeTV 618 is also the main member to buy hardware, this activity designated model s50. At the same time, from June 1st to 20th, the purchase of LeTV Super TV users enjoys discounts for 3 months of LeTV Super Sports membership. In addition, at 0 o'clock on June 18th, LeTV 43 TV 1599 yuan.
Stormwind TV
On June 12-16, there will be an appointment of 0 yuan. On the 17th, it will open at 10 am and on the 18th and 20th it will be sold. There are three major activities: 1. During the event, purchase 55X and enjoy the "3 years membership, hardware half price" super rights. 2,0 yuan reservation storm super body TV 40X, hardware price of 999 yuan, one year contract machine price 1399 yuan, 17 am open grab at 10 am. During the event period of 3,618, the daily distribution of home appliances at 10 points will be 100% less than 100, coupons will be 3,000 full and 50 points, full 199 minus 5 points, and will be issued at 0 points every day for 12 periods.
Popular TV
On June 18th, the popular TV hit the banner of "Crazy Lines", 42 TVs were popular as low as RMB 998, and RMB 1 was purchased to snap up value-added activities for 480 RMB Gold TV members.
CANTV
CAN42å‹ smart TV subscription price of 999 yuan, 49 å‹ 1499 yuan, are sent to free members for three months. At the same time, five major ceremonies were introduced. First, the gift certificate was reduced. Second, the top 5 of the daily orders will send TV external interactive devices of corresponding value; and the third is online purchase of F55 C49 C42 users of three super TVs. There is a chance for a lucky draw. The prize is a TV for the corresponding order; the fourth is a VIP gift package; and the fifth is a free replacement service.
Cool open
Cool open main price war, 40-inch TV K40 price of 999 yuan, can be described as the lowest price in history, but limited to 300 units. 50-inch TV K50J sells for 1799 yuan, this section is not limited. The 55-inch K55J is priced at 1999 yuan and is limited to 618 units.
Little whale
Microwhale W50J 50 inches to participate in the 618 event, the original price of 3398 yuan, advance reservations, at 9 o'clock on June 18, you can participate in 1899 yuan buying activities, limited to 2,000 units.
Summary: It can be seen from this trend that this year's 618 appliance promotion will be a good opportunity for TVs to further penetrate quickly. According to Ove Cloud Network's forecast, during the week of 618 sales, that is, from June 13 to June 19, the retail volume of the cable on the color cable market will increase by 39% year-on-year, of which 4K TV penetration will reach 32%, an increase of 14% over the same period of last year; The penetration of TV 55 and above will reach 27%, an increase of 7 percentage points over the same period of last year; the penetration of curved TV will reach 4%, an increase of 3% compared with the same period of last year; the penetration of ultra-thin TV will reach 2%, which is a year-on-year increase. 2%. It is expected to be particularly optimistic.
Then, as a consumer, will you join the hand in hand when you look at the price?
However, don't forget that there are good hardware and display effects, and of course, there are also rich content resources. The combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
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