[Text|High-tech LED lighting channel Hangzhou station reporter Xia Xiaoqing] Today, the price of LED has been "diving". Since August and September of 2014, Philips, Sunshine, Sanxiong Aurora and other lighting brands have launched LED economic models, causing the industry shock.
This is the first large-scale, large-scale price change in the industry, both unexpected and reasonable, but it has undoubtedly greatly improved the affinity of LED.
What is the intention of big price cuts?
The difference between the price reduction of big-name products and the small-scale scattered price is that the former is the price of the same technical level, while the latter is the price without the bottom line.
T8 lamps are alternative lighting and play a leading role in lighting companies. Around February of this year, the price of Osram, which insisted on high prices in the first-line brands, was also lowered to below 20 yuan. So far, Philips, Osram and other big-name LED T8 lamps have experienced three levels from 90 yuan to 50 yuan to 20 yuan. Jump, lower your posture and be more close to the people.
I thought the price change would stop here. However, in April and May of 2015, the LED T8 tube once again set off a price war.
It is understood that the initiator of the LED lamp price reduction is the Op Lighting. As early as April and May, Opp released the wind and launched a 1.2M LED T8 lamp with a price of 9.9 yuan for the hardware channel.
Subsequently, Foshan Lighting issued a price adjustment notice in mid-May, 1.2M LED T8 glass tube, the price was adjusted from 13.5 yuan to 9.98 yuan.
On June 5, Mulinsen, who had planned to adjust the price, accelerated the pace of price cuts. The price of the market was lowered from 12.5 yuan to 8.5 yuan.
Around June, Teyous also issued a notice of unified market distribution price. The price of 16W Xiaowei T8 glass tube was 9.9 yuan... There are also 6-8 yuan T8 glass tubes on the market.
At one time, the market for LED T8 lamps was soaking up, and the war spread to the red sea of ​​LED lighting, which caused the pressure on the LED lighting industry, which had low profits, to increase sharply. However, as of press time, the first economical T8 lamp that announced the price adjustment has not yet been seen in the Zhejiang market.
Is the price cut definitely "degraded"?
From the point of view of the cost of a 1.2M lamp, the cost of light materials can not be lower than 6,7 yuan, and the production cost varies from enterprise to company. Generally speaking, the normal cost is roughly About 10 yuan. Below this price, the quality is really bad. Of course, you can't just look at the price, you have to look at the light effect and brightness, both are 1.2M T8 tube, Philips is 16W, 1600LM, Teyou Shi is 16W, 1400LM.
The reporter found that the LED T8 tube with reduced price and the outer cover are almost all glass tubes that are cheaper than plastic tubes. The price reduction of this single product reflects the market's enthusiasm for LED dominant channels, which has brought certain psychological impacts to businesses, enterprises and users.
Mr. Chen, manager of TCL Lighting Zhejiang Office, said: “Oupu Lighting has a higher profit in home lighting, but light source products such as bulbs and lamps are not its strengths. This price cut may be intended to enter the low-end market.â€
The price war is a double-edged sword. On the one hand, it caters to the market at a low price, lowers the profit and lowers the quality, and finally pays the price by the consumer; on the other hand, it forces the enterprise to innovate and optimize the product.
Throughout the brands such as Philips, Osram, Sunshine, and Sanxiong Aurora, the price of T8 lamps has remained stable from the beginning to the present, from 13 yuan to 18 yuan.
Mr. Xu, the manager of Sanxiong Aurora Zhejiang Office, said that Sanxiong Aurora will not participate in such a price war. The price war is not the leading factor in the development of the industry, and it cannot withstand the long-term test. Sanxiong Aurora insists on reasonable price cuts to ensure quality.
This is the first large-scale, large-scale price change in the industry, both unexpected and reasonable, but it has undoubtedly greatly improved the affinity of LED.
What is the intention of big price cuts?
The difference between the price reduction of big-name products and the small-scale scattered price is that the former is the price of the same technical level, while the latter is the price without the bottom line.
T8 lamps are alternative lighting and play a leading role in lighting companies. Around February of this year, the price of Osram, which insisted on high prices in the first-line brands, was also lowered to below 20 yuan. So far, Philips, Osram and other big-name LED T8 lamps have experienced three levels from 90 yuan to 50 yuan to 20 yuan. Jump, lower your posture and be more close to the people.
I thought the price change would stop here. However, in April and May of 2015, the LED T8 tube once again set off a price war.
It is understood that the initiator of the LED lamp price reduction is the Op Lighting. As early as April and May, Opp released the wind and launched a 1.2M LED T8 lamp with a price of 9.9 yuan for the hardware channel.
Subsequently, Foshan Lighting issued a price adjustment notice in mid-May, 1.2M LED T8 glass tube, the price was adjusted from 13.5 yuan to 9.98 yuan.
On June 5, Mulinsen, who had planned to adjust the price, accelerated the pace of price cuts. The price of the market was lowered from 12.5 yuan to 8.5 yuan.
Around June, Teyous also issued a notice of unified market distribution price. The price of 16W Xiaowei T8 glass tube was 9.9 yuan... There are also 6-8 yuan T8 glass tubes on the market.
At one time, the market for LED T8 lamps was soaking up, and the war spread to the red sea of ​​LED lighting, which caused the pressure on the LED lighting industry, which had low profits, to increase sharply. However, as of press time, the first economical T8 lamp that announced the price adjustment has not yet been seen in the Zhejiang market.
Is the price cut definitely "degraded"?
From the point of view of the cost of a 1.2M lamp, the cost of light materials can not be lower than 6,7 yuan, and the production cost varies from enterprise to company. Generally speaking, the normal cost is roughly About 10 yuan. Below this price, the quality is really bad. Of course, you can't just look at the price, you have to look at the light effect and brightness, both are 1.2M T8 tube, Philips is 16W, 1600LM, Teyou Shi is 16W, 1400LM.
The reporter found that the LED T8 tube with reduced price and the outer cover are almost all glass tubes that are cheaper than plastic tubes. The price reduction of this single product reflects the market's enthusiasm for LED dominant channels, which has brought certain psychological impacts to businesses, enterprises and users.
Mr. Chen, manager of TCL Lighting Zhejiang Office, said: “Oupu Lighting has a higher profit in home lighting, but light source products such as bulbs and lamps are not its strengths. This price cut may be intended to enter the low-end market.â€
The price war is a double-edged sword. On the one hand, it caters to the market at a low price, lowers the profit and lowers the quality, and finally pays the price by the consumer; on the other hand, it forces the enterprise to innovate and optimize the product.
Throughout the brands such as Philips, Osram, Sunshine, and Sanxiong Aurora, the price of T8 lamps has remained stable from the beginning to the present, from 13 yuan to 18 yuan.
Mr. Xu, the manager of Sanxiong Aurora Zhejiang Office, said that Sanxiong Aurora will not participate in such a price war. The price war is not the leading factor in the development of the industry, and it cannot withstand the long-term test. Sanxiong Aurora insists on reasonable price cuts to ensure quality.
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