Quantifying life into a trend, the three major consumer groups favor wearable devices

There has been a trend in North America and Western Europe, where many consumers spontaneously track different aspects of life, including daily activities, biometrics, sleep and mood. Lifelogging is a kind of quantitative life, and it is also a trend that is becoming popular. However, in terms of fitness and personal health, wearable electronics provide a mechanism for consumers to quantify fitness activities and important physiological signs.

Figure: More and more people in Europe and America spontaneously track their various health indicators

According to analysis by Gartner Research Director Angela McIntyre, 69% of adults in the United States continue to track certain health indicators for themselves or their loved ones, such as weight, diet, exercise habits or disease symptoms, under the trend of QuanTIfied Self. Among the most popular such tracking activities, more than 90% of consumer groups around the world hold parties to share their personal experiences and practices.

Consumers' desire to improve their fitness and manage their personal health is the main driving force behind their purchase of wearable devices. Health concerns such as overweight, cardiovascular disease or insomnia drive consumers to buy wearable monitors. While consumers may manage multiple health indicators at the same time, the most common concern is still about overweight. Therefore, the number of overweight people is equivalent to the number of people who track at least one health indicator.

Angela McIntyre believes that the adoption of wearable products will be divided into three major consumer groups: those who manage physical fitness due to health concerns, “health” fans, and fitness fans. The prevalence of each ethnic group varies and varies from region to region. Assume that the average wearable device in 2013 is priced at $149, and will fall to $99 in 2016. Wearable electronics for fitness and personal care, with total global revenues of $1.6 billion in 2013 and $5 billion by 2016.

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