Implementing the management rules for LED display in public places

In recent years, outdoor LED displays have emerged as major emerging media in major cities in China. LED outdoor media has become another emerging media after computers and mobile phones with its characteristics of energy saving, environmental protection and multimedia display. The outdoor electronic reading column is also favored by many cities as a cultural benefit project that facilitates people to understand current events, enrich citizens' cultural life, and expand information dissemination channels.

However, most of these LED outdoor media are traditional commercial outdoor advertising screens. They not only have a series of problems such as disorder, low grade, and extensive operation, but have caused dissatisfaction among the public. Recently, Guangzhou, Shanghai and other places have carried out this situation. LED display specification management.

On December 30, 2013, at the press conference of the Guangzhou Municipal Government Executive Meeting, Li Zhigang, Director of the Landscape Management Committee of the Guangzhou Municipal Management Committee, said that in recent years, Guangzhou has cleared 68,000 illegal outdoor advertisements and signs, about 872,000 square meters. . The "Measures" regulate the setting of LED outdoor electronic display. It is forbidden to set up in the forbidden zone and strict control zone determined by the special plan for outdoor advertising (except for public information electronic display); in the wall of multi-storey building, the upper edge shall not exceed 35 meters from the ground; in the high-rise building podium The wall shall not be placed above the upper edge of the parapet wall of the building; it shall not be placed in a direction perpendicular to the road and the direction of the incoming vehicle. In addition, LED outdoor advertising is prohibited from 22:30 to 7:30 the next day.

Recently, the Shanghai Quality Supervision and Inspection Team conducted an on-site inspection of Shanghai Ludong Electronics Co., Ltd. in Songjiang District. It found that the company is mainly engaged in technology development in the field of electronic technology, production and sales of indoor and outdoor electronic display products. According to the mandatory product certification catalog description and defined requirements, the indoor LED electronic display belongs to the catalogue range, but the company has not applied for compulsory product certification of related products. Suspected of unlicensed production and sales of related products. Law enforcement officers will further investigate and verify the relevant situation of the company.

On January 6, 2014, the “Secretary Hotline” of the Shenyang Evening News Association was officially opened. The first person to answer the call from the public was Li Chao, director of the Shenyang Environmental Protection Bureau. Nearly 20 readers called in the hotline, some talked about the headaches around them, and some suggested environmental protection. "The big screen with some points is really bright." Some people have suggested that LED displays are getting more and more, and they are particularly dazzling. It not only affects the safety of motor vehicles, but also affects the rest of the residents in the evening. It is understood that at present, the environmental protection department has received a lot of complaints in this regard. In this regard, Li Chao also put forward his own ideas: the Municipal Planning Bureau, the Municipal Urban Construction Bureau, the Municipal Law Enforcement Bureau, and the Municipal Environmental Protection Bureau jointly drafted a document and issued it to the advertising company. The document should put forward some restrictions on the illumination and sound size of the LED display to solve the problems of light pollution, motor vehicle safety and noise disturbance.

Xiamen City has unified planning for LED outdoor media. The Xiamen Daily has been the mainstay of the construction and management of electronic video screens for public places. The Xiamen Municipal Government has supported the project with a special fund of 20 million yuan in finance and science and technology. Therefore, Ye Yanmin and Guo Peiming suggested that the local party committee agency, the Quanzhou Evening News Agency, should construct and operate the public video electronic screen and electronic reading column of public places in Quanzhou.

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